Senior Director, Customer Marketing

About the position

We are looking for an experienced and dynamic Senior Director, Customer Marketing to join our team. This highly collaborative, results-oriented leader will drive innovative customer initiatives to support retention, advocacy, expansion, and engagement. If you have a proven track record in customer-centric roles and a deep understanding of the B2B SaaS landscape, this is your chance to make a significant impact. Join us in designing and scaling customer programs that enhance customer lifetime value (CLV), build a strong, engaged community of advocates, and lead a high-performing team.

Responsibilities

• Inspire, mentor, and develop a high-performing customer marketing team.
• Expand customer advocacy programs by identifying and cultivating customer champions.
• Leverage advocates to amplify the brand through testimonials, case studies, reviews, and speaking engagements.
• Promote recognition programs and lead the Sitecore Digital Impact awards and peer-to-peer reviews.
• Work closely with cross-functional teams to lead customer communications and identify opportunities that increase customer lifetime value (CLV).
• Collaborate with teams to design and implement strategies to support customer retention and reduce churn.
• Support the active Sitecore community and user groups by expanding opportunities for engagement.
• Drive alignment between customer marketing efforts and company-wide objectives.
• Define and track key performance metrics for customer marketing initiatives.

Requirements

• 7+ years of experience in customer marketing, customer success, or related roles in a B2B tech environment.
• Proven experience in leading customer advocacy, retention, and community engagement programs.
• Demonstrated experience in leading and developing high-performing teams.
• Strong understanding of customer lifecycle management and customer experience strategies.
• Excellent communication and leadership skills with the ability to influence and collaborate across all levels of the organization.
• Data-driven mindset with the ability to analyze metrics and translate them into actionable insights.
• Experience in managing customer advisory boards and building professional communities.