About the position
In Jordan Brand, we believe there is greatness in everyone. Our mission is to inspire & unleash personal greatness across every corner of the world and if we do this, we believe we'll unify and elevate our ‘community of greatness' to change the world for the better. With our deep roots in basketball, the Jordan Brand began as an homage to one player: Michael Jordan. Since then, Jordan has become synonymous with peak performance and an endless pursuit of greatness. We're looking for a Sr. Director of Energy Marketing, Global Brand Management, who is responsible for driving integrated marketing for the Energy Field of Play. This person is responsible for managing marketing and relationships on the forefront of youth culture, leading collaboration and building the edges of the brand.
Responsibilities
- Lead the execution of the global energy marketing vision and strategy.
- Bring in new consumers and audiences into the brand across all levels.
- Work with a team of brand marketers to solve dynamic opportunities.
- Make brand, product, purpose and seasonal messages resonate with target consumers and communities.
- Drive the most disruptive marketing for the organization.
- Establish new partnerships and maintain the health of existing partners.
- Drive connections with key communities to seed, ignite and scale brand love.
- Build and deliver disruptive integrated marketing plans for key concepts, stories and partnerships.
- Map & evaluate partner relationships and partnerships.
- Execute integration plans with Entertainment Marketing and Field of Play partners.
- Develop strategic plans for influencer partnerships in collaboration with brand and product teams.
- Educate teams on industry shifts in marketing and consumer behaviors.
- Lead the end to end seasonal process including seasonal concept map creation and prioritization.
- Drive alignment with Jordan Brand Geo partners.
- Manage budget and forecasting for tier-1 relationships.
Requirements
- 10+ years experience in marketing, delivering integrated marketing plans and execution.
- Bachelor degree or higher in Marketing or related field; or equivalent combination of education, experience and training.
- 5 years of experience in energy or catalyst marketing & 5 years in a managerial position, in a global environment.
- Demonstrated ability of developing smart end to end marketing plans that create distinction in the marketplace.
- Proven ability to create big ideas that cut through in the market.
- Proven ability leading and motivating large, diverse teams.
- Self-starter who thrives in a fast-paced, agile culture.
- Excellent verbal communication skills, including presentation on complex business issues.
- Fluency reading consumer data and crafting measurement and optimization plans.
- Strong project management, problem-solving, and analytical thinking skills.
- Experience managing creative, media, and research agencies.
- Excellent relationship building skills.
Nice-to-haves
- Familiarity with the latest trends, technologies, and methodologies in digital marketing, content creation, and social media.
Benefits
- Generous total rewards package.
- Casual work environment.
- Diverse and inclusive culture.
- Electric atmosphere for professional development.
