Senior Director Integrated Marketing & Fan Engagement (Goldenvoice Southern California)

About the position

The Senior Director Integrated Marketing & Fan Engagement (Goldenvoice Southern California) will lead the strategic planning and execution of multi-channel marketing campaigns focused on driving ticket sales across digital, social, print, radio, experiential and out-of-home. This position will manage a team of marketers and collaborate closely with booking, ticketing, partnerships and talent management teams.

Responsibilities

• Develop and execute integrated marketing campaigns and budgets for concerts and tours within the southern California area including San Diego, Los Angeles and Santa Barbara, ensuring alignment with ticket sales targets and brand positioning.
• Design and oversee multi-channel marketing strategies that integrate digital advertising, social media, influencer partnerships, traditional media, and experiential marketing, adapting creative approaches to specific artist demographics and market segments.
• Ensure consistent brand messaging across all touchpoints while directing content creation and managing ad spend across paid and organic media, including social, SMS, email, influencer, OOH, digital, radio, and TV channels.
• Collaborate closely with venue marketers, artist teams, record labels, sponsorships, and creative/design teams to develop impactful marketing assets and maintain cohesive messaging throughout campaign phases.
• Cultivate and manage relationships with key media partners, streaming platforms, radio stations, and digital influencers to maximize marketing reach and optimize customer acquisition costs in the region.
• Work closely with artist management, talent buyers, venues, agencies, media partners and internal departments.
• Align efforts with sponsorship, PR and content teams to ensure consistent messaging.
• Present contextualized reporting to stakeholders and provide insights into actionable marketing based on data.
• Attend key concerts as marketing representative to support on-site activations, evaluate audience engagement and foster industry relationships with artist teams, partners and internal stakeholders.
• Track and optimize performance metrics (ROI, conversion rates, CPM, CTR, etc.,) using insights to continuously improve campaigns.
• Monitor campaign performance and ticket sales in real time, adjusting tactics to meet sales goals. Partner with analytics and ticketing teams to maximize ticket revenue during peak sales periods.
• Analyze sales data and consumer behavior to optimize pricing strategies, promotional timing, and audience targeting.
• Present strategic insights and reports to senior leadership and partners.
• Manage and mentor a multi-leveled integrated marketing team of directors, managers and coordinators. Lead hiring, training and talent development to support team and growth. Establish clear performance metrics and career development pathways while fostering a collaborative, results-driven culture.
• Establish performance KPIs and a culture of ownership, collaboration and creativity.

Requirements

• BA/BS Degree (4-year) Marketing, Communications, or related field (MBA or equivalent experience is a plus).
• 8-10 years of experience in live events or music marketing.
• Expert in digital media, CRM, social platforms, and paid media strategy.
• Proven success leading large-scale, multi-channel campaigns that directly drive sales and audience growth.
• Deep understanding of the Southern California music and events landscape.
• Exceptional leadership, budget management, and cross-functional collaboration skills.
• Creative brand builder experienced with developing and managing consumer brands.

Benefits

• Medical, dental and vision insurance.
• Paid holidays, vacation and sick time.
• Company paid basic life insurance.
• Voluntary life insurance.
• Parental leave.
• 401k Plan (with a current employer match of 3%).
• Flexible spending and health savings account options.
• Wellness offerings.