About the position
GoFundMe is a global community of over 150 million people who come together every day with the common purpose of helping one another. Our mission is to help people help each other through our best in class technology. In 2022, GoFundMe joined together with Classy, a leading nonprofit fundraising software company that enables nonprofits to connect supporters with the causes they care about. Together, we have empowered people and organizations to raise more than $30 billion since 2010. Our vision is to become the most helpful place in the world. Join us! The GoFundMe team is seeking a dynamic, results-oriented Senior Director of Integrated Marketing to lead our integrated and product marketing management teams, driving growth, brand consideration, and engagement across digital and offline channels. This role requires a strategic thinker with hands-on experience in brand development, performance marketing, and data-informed decision-making. The Senior Director will be responsible for developing and executing comprehensive marketing strategies that grow fundraiser volume.
Responsibilities
- Develop and implement a multi-channel marketing strategy to drive user acquisition, engagement, and retention for GoFundMe’s platform.
- Champion GoFundMe’s brand positioning to elevate brand awareness and drive consistency across all channels.
- Lead brand campaigns that enhance our reputation and build emotional connection with audiences.
- Oversee digital marketing efforts, including paid search, social media, email, content marketing, and SEO to drive growth, optimize ROI, and meet KPIs.
- Work closely with Product, Engineering, Data, Customer Support, and other departments to ensure alignment of marketing strategies with overall business goals.
- Lead and mentor a high-performing marketing team, fostering a culture of collaboration, innovation, and continuous improvement.
- Utilize data and analytics to inform marketing strategies, measuring and reporting on the effectiveness of campaigns and initiatives.
- Develop and manage the marketing budget, allocating resources to maximize efficiency and effectiveness across channels.
- Stay informed on market trends, competitive landscape, and emerging technologies to identify new opportunities for growth and differentiation.
Requirements
- Bachelor’s degree in Marketing, Business, or a related field; MBA or equivalent advanced degree preferred.
- 10+ years of experience in strategic and holistic marketing, with at least 5 years in a leadership role, preferably within a digital platform or tech-focused company.
- Proven experience supporting product development and target ICPs and have executed key product and brand messaging in owned, earned and paid channels.
- Proven track record of driving growth and engagement through successful brand and performance marketing initiatives.
- Strong understanding of digital marketing channels and best practices, including paid media, SEO, content marketing, and social media.
- Demonstrated experience in managing and developing high-performing teams.
- Exceptional analytical skills with a data-driven mindset to evaluate performance and drive decision-making.
- Excellent communication, interpersonal, and presentation skills.
- Ability to thrive in a fast-paced, dynamic environment with a strong sense of ownership and accountability.
Nice-to-haves
- Experience in a mission-driven organization or working with philanthropic/nonprofit brands.
- Familiarity with MarTech and analytics platforms, including Google Analytics, HubSpot, and others.
- Background in crisis communication and managing brand reputation.
Benefits
- Make an Impact: Be part of a mission-driven organization making a positive difference in millions of lives every year.
- Innovative Environment: Work with a diverse, passionate, and talented team in a fast-paced, forward-thinking atmosphere.
- Collaborative Team: Join a fun and collaborative team that works hard and celebrates success together.
- Competitive Benefits: Enjoy competitive pay and comprehensive healthcare benefits.
- Holistic Support: Enjoy financial assistance for things like hybrid work, family planning, and commuting, along with generous parental leave, flexible time-off policies, and mental health and wellness resources to support your overall well-being.
- Growth Opportunities: Participate in learning, development, and recognition programs to help you thrive and grow.
- Commitment to DEI: Contribute to diversity, equity, and inclusion through ongoing initiatives and employee resource groups.
- Community Engagement: Make a difference through our volunteering and Gives Back programs.
