About the position
At Mercy Housing, we are on a mission to redefine affordable, low-income housing and create a more humane world where communities thrive, and all individuals can realize their full potential. As the largest nonprofit affordable housing provider in the nation, we build, preserve, and manage program-enriched housing across the country. Mercy Housing is seeking a dynamic and strategic Senior Director of Marketing and Communications to lead our brand strategy, storytelling, and content development. This role will elevate our national visibility and support regional fundraising and community engagement. The ideal candidate is a strategic thinker, creative leader, and exceptional collaborator with deep digital expertise, team leadership skills, and a strong track record in growing and engaging constituents in support of mission advancement. This is a hybrid role based in Denver, CO.
Responsibilities
- Develop and execute a comprehensive brand strategy that aligns with the organization's mission, vision, and business objectives.
- Oversee editorial direction, message architecture, and integrated communications strategies across all channels, including digital, social media, website, email, and offline platforms.
- Establish audience segmentation practices that identify current and target audiences and tailor communications accordingly.
- Design and implement comprehensive communications strategies in partnership with regional teams to support fundraising, real estate, advocacy, and community engagement goals.
- Align regional communications with enterprise-wide messaging, empowering local teams to adapt content for cultural and community-specific resonance while maintaining brand integrity.
- Drive the development of impactful storytelling, compelling campaigns, and innovative strategies that engage and grow our audience, enhances brand awareness, and positions the organization as an industry leader.
- Establish and track key performance metrics to measure the effectiveness of brand and content initiatives and optimize strategies based on data-driven insights.
- Manage budgets, timelines, and resources efficiently to deliver high-quality campaigns and projects on time and within scope.
Requirements
- 10+ years of experience in brand strategy, content creation, and marketing leadership, with proven success developing and executing integrated marketing strategies in support of fundraising and growth goals.
- Exceptional storytelling, writing, and editorial skills, with a strong portfolio of brand and content work.
- Strategic thinking, positioning, storytelling with the ability to translate business objectives into creative marketing initiatives.
- Strong cross-functional leadership and team management skills, with experience building and mentoring high-performing teams.
- Excellent project management and organizational skills, with the ability to manage multiple priorities in a fast-paced environment.
Nice-to-haves
- Deep understanding of audience and brand experience.
- Excellent relationship building skills to develop rapport with regional offices.
- Strong verbal/written communication.
Benefits
- Several Healthcare plans to choose from, dental (includes adult and child orthodontia) and vision
- 15 days of earned PTO your first year, 12 company holidays + 2 floating holidays.
- 403b + match
- Early close Fridays (3 paid hours each Friday)
- Early close prior to a holiday (3 paid hours)
- Paid Time off between Christmas and New Year's Holiday
- Paid Volunteer Time
- Paid Parental Leave and Care Giver Leave
- Paid Life Insurance
- Free Employee Assistance Plan
- Free Basic Dental
- Pet Insurance options
