About the position
Cologix is looking for a Senior Director to lead the charge on Marketing Communications, Press Relations and Campaign Strategy. This role is perfect for a big-picture thinker and storyteller who is also hands-on, experienced in both awareness and demand gen, and relentless about message clarity and consistency. You’ll be the primary architect of how we show up in the market — from headlines to pipeline. The role reports to the Chief Marketing Officer.
Responsibilities
- Responsible for the development of company, product and campaign messaging and storylines.
- Refine Cologix’s positioning and messaging to align with our go-to-market strategy.
- Partner across Marketing, Brand, Product, Sales and Executive teams to ensure unified positioning and messaging across all touchpoints.
- Articulate complex technical concepts in terms that make sense to customers, partners, media and other key stakeholders.
- Collaborate closely with Demand Gen, Product Marketing and Digital teams to ensure content supports pipeline growth and brand lift.
- Oversee strategy and execution of content to fuel both awareness and demand generation — including blogs, white papers, newsletters and thought leadership.
- Manage content writing resources and editorial calendars to create effective B2B content that elevates our awareness, drives demand and engages our audiences.
- Act as a creative champion for new, interesting content ideas.
- Edit and proofread all marketing content.
- Develop and execute our public relations strategy to raise the profile and reputation of the brand.
- Own the press strategy, calendar and execution of all announcements, in partnership with internal stakeholders and our PR agency.
- Manage our PR agency effectively to meet our annual objectives.
- Develop and execute public speaking strategy and calendar for leadership.
- Coach spokespeople for interviews, panels and events as needed.
- Develop and execute the awards strategy for the company.
- Track press impact and adjust strategies to maximize visibility and brand credibility.
- Design integrated campaign strategies that align with business goals and drive qualified pipeline.
- Define campaign themes, core messaging and content needs; ensure consistency from top-of-funnel to conversion.
- Partner with Digital and Field Marketing teams to orchestrate cross-channel campaigns.
- Manage the campaign roadmap to ensure we capitalize on industry moments and product milestones.
- Manage Marketing Operations Senior Manager who is responsible for team reporting and insights.
- Measure performance and continuously optimize based on data-driven insights.
Requirements
- 10+ years of relevant marketing experience in fields such as demand gen marketing, brand marketing, product marketing, technical marketing, journalism, public relations, technical writing and speechwriting, with at least 4 years in a senior leadership and management role.
- Deep experience in B2B tech, in sectors such as AI, data center, cloud or digital infrastructure.
- Degree in Marketing, PR, Communications, Journalism or related field of study highly preferred.
- Proven track record of managing PR agencies, media strategy and marketing communications.
- Strategic thinker with deep experience in integrated campaign planning and execution.
- Executive presence: you’re a confident communicator and trusted partner to C-suite leaders.
- Ability to think and communicate clearly to formulate a clear point of view on complicated issues and create a concise and well-written narrative to express it.
- Experienced leader able to prioritize across teams and requests as well as manage multiple projects simultaneously, under tight deadlines.
- Proven track record in delivering sustainable improvements in marketing campaigns’ ROI.
- Demonstrated history of crafting compelling positioning and marketing content, targeted to specific audiences.
- Excellent communication and presentation skills, with confidence to serve as the company’s spokesperson.
- French language (spoken and written) a plus.
Benefits
- Medical, dental, and vision insurance
- Flexible spending account options
- Non-accrued PTO
- Company paid holidays
- 401k Retirement Plan
- Short- and Long-Term Disability
- Employee Discount Marketplace
- Employee Recognition Platform
- Individual compensation will be commensurate with the candidate's experience.
- This position will also be eligible for an annual bonus.
