About the position
The Sr. Director of Marketing for Advanced Surgical is responsible for delivering profitable growth in our Advanced Surgical business. This individual will work to identify, develop, motivate, and manage a high-performing, diverse team of marketing professionals across our disposable and capital business. Key to success will be forging productive cross-functional relationships with their peers within the advanced surgical marketing leadership team, including sales, R&D, clinical education, marketing communications, finance, and HR. This position leads the annual business planning process for the US, from forecasting, mix, budgeting, promotion, contracting, supporting key customer evaluations, collateral development, and staffing/prioritizing convention support and focus. Key financial metrics include performance versus annual revenue and growth, share, and EBIT targets.
Responsibilities
- Manage a team of 25+ marketing and sales training professionals to high performance
- Cultivate a robust talent development plan to build a market leading organization and culture
- Partner along with the upstream, downstream, and sales enablement and training marketing leader with other departments including R&D, finance, sales, operations, and corporate accounts in the development and execution of new product launch plans
- Craft and track to the annual marketing budget to deliver on our financial commitments and targets
- Empower and drive the team toward excellence in customer intimacy
- Lead product planning, positioning, pricing, and promotion activities for current product portfolio
- Collaborate with internal and external resources to monitor, understand, and respond to competitive product performance, branding, messaging and tactics
- Be the face of the company as the principal knowledge owner for the product portfolio, driving best-in-class relationships with our surgeon faculty, societies, and customers
- Enthusiastically promote the portfolio with customers (sales management, reps & surgeons) at conventions and sales meetings
- Serve as the market experts within the business: understanding customer's current and future requirements, strengths, and weaknesses of competitors' products, and how to effectively differentiate our products
- Work with surgeons and sales representatives in operating room and laboratory environments to support and promote product evaluations via safe and effective use
- Leverage their knowledge through the development of marketing collateral, key messages and product training to ensure that domestic and international sales team are fully equipped to sell products/solutions
- Partner with sales and supply chain function to guide and support selling activities to meet sales revenue and operating earnings targets, backorder management and overall product lifecycle support
- Develop and execute strategic plans and initiatives to gain greater market share, improve revenue generation and increase penetration of our technologies
Requirements
- Bachelor's in Marketing or Business Administration, MBA preferred
- Minimum of 10 years' marketing / in-line brand management experience in medical device
- 8 or more years of employee management experience, with at least 3 managing large teams and 5 or more years managing those who also manage others
- Experience with sales and marketing of disposable and capital medical equipment along with experience in partnering with R&D on new product development launches
Nice-to-haves
- Proficient in Microsoft Office Suite of products (e.g. Excel, PowerPoint, Word)
- Strong communication and interpersonal skills (verbal, written)
- 30-40% travel
Benefits
- Competitive compensation
- Excellent healthcare including medical, dental, vision and prescription coverage
- Short & long term disability plus life insurance -- cost paid fully by CONMED
- Retirement Savings Plan (401K) -- CONMED matches your contributions dollar for dollar, with the potential for up to 7% per pay period
- Employee Stock Purchase Plan -- allows stock purchases at discounted price
- Tuition assistance for undergraduate and graduate level courses
