Senior Director, Paid Social Marketing

About the position

The Paid Media team at AEG Presents plays a vital role in connecting fans to their favorite artists and unforgettable live music experiences. This division defines, guides, and implements digital media strategies at scale to a diverse portfolio of concert divisions, while leading the planning, execution, and optimization of full funnel performance marketing campaigns. Based in the Los Angeles office, this role reports to the SVP of Media & Partnerships.

Responsibilities

• Own and Lead Paid Social Strategy: Set the strategic direction for paid social marketing across all platforms (Meta, TikTok, X, Snap, Reddit, etc.), ensuring alignment with broader business and brand goals, while evolving the channel’s role in performance and brand marketing.
• Drive Scalable Execution and Best Practices: Establish and evolve standards, playbooks, and workflows that streamline campaign development, maintain quality, and improve executional efficiency across all lines of business.
• Influence Through Cross-Functional Collaboration: Partner with internal teams across marketing, data science, analytics, creative, ticketing, and product to drive cohesive strategy, unlock insights, and ensure integrated campaign execution that moves the business forward.
• Mentor and Lead a High-Performing Team: Inspire and manage a team of paid social buyers; providing strategic guidance, professional development, and performance oversight to support team growth and impact.
• Advance Platform Expertise: Stay ahead of social media trends, platform changes, and regulatory considerations. Translate emerging insights into actionable strategies that keep AEG Presents ahead of the curve.
• Product and Process Enhancement: Develop product features and implement integrated workflows to streamline campaign management, optimize efficiency, and ensure consistent quality.
• Performance Management & Reporting: Lead ongoing campaign reporting and executive performance readouts. Translate complex data into clear, actionable insights and strategic recommendations for senior stakeholders.

Requirements

• Bachelor's degree in marketing, Business, or a related field.
• 10+ years of experience in digital marketing with a strong emphasis on paid social media advertising and execution, including at least 5 years of experience managing and mentoring a team.
• In-depth knowledge and hands-on experience with all major social media advertising platforms (Meta, TikTok, Twitter/X, Snap), demonstrating a strong understanding of campaign frameworks, audience targeting capabilities, optimization & bidding strategies, creative formats, and measurement.
• Extensive experience managing full funnel and conversion-focused campaigns, with a proven track record of achieving key metrics such as CPA, ROAS, and sales revenue targets.
• Proven ability to analyze performance marketing data at the micro and macro level, extract actionable insights, and translate those insights into optimized strategies and recommendations.
• Highly proficient in Excel and comfortable working with large datasets.
• Strong understanding of measurement tracking solutions, incrementality, attribution models and the tools to track, report, analyze results (e.g., Google Tag Manager, pixel implementation, UTM tracking, marketing mix modeling, Meta Advanced Analytics)
• Excellent written and verbal communication skills, with the ability to effectively present information and insights to diverse audience.
• Highly organized and detail-oriented, managing multiple projects and priorities in a fast-paced environment.

Nice-to-haves

• Experience with organic social strategy is a plus, but not required.

Benefits

• Medical, dental and vision insurance
• Paid holidays
• Vacation and sick time
• Company paid basic life insurance
• Voluntary life insurance
• Parental leave
• 401k Plan (with a current employer match of 3%)
• Flexible spending and health savings account options
• Wellness offerings