About the position
We are seeking an experienced Senior Director of Broadband Product Monetization to lead the strategic direction and performance of three critical categories: Broadband, Value-Added Services & Product Performance. This role will oversee a team of two product monetization managers and a product performance manager, driving revenue growth, customer satisfaction, and operational excellence across these product lines and dashboards. The ideal candidate is a strategic and creative thinker with a deep understanding of the cable and broadband industry, experienced in driving adoption, increasing take rates, and implementing marketing & sales initiatives that enhance customer conversion. This leader must be data-driven and collaborative, capable of working cross-functionally to develop innovative strategies that optimize category performance and customer engagement. Most critically, this person must work extremely well in all facets of the organization from the board room to the financial desk to the operations teams.
Responsibilities
- Develop and implement product strategies for Broadband, & Value-Added Services to drive market share, revenue, and profitability.
- Monitor and analyze category performance metrics, including revenue, customer acquisition, churn, and profitability, and implement corrective actions as needed.
- Analyze market trends, customer behaviors, and competitor strategies to inform category decisions and drive differentiation.
- Identify and execute initiatives to introduce new products, bundles, and service enhancements aligned with customer needs and industry trends along the product lines.
- Manage category budgets and produce line P&L’s in Broadband & WiFi, Values Added Services, ensuring alignment with organizational goals and financial targets.
- Partner with marketing teams to create compelling campaigns, promotions, and digital experiences that improve customer acquisition, engagement, and retention.
- Ensure the product mixture and sales channels understand the value prop of the products, are compensated in the correct mixture for the company goals, and identify tool gaps to take back to the technology organization.
- Build and maintain strong partnerships with suppliers, content providers, and technology vendors to enhance category offerings.
- Work closely with marketing, sales, product development, finance, data, and operations teams to ensure seamless execution of major initiatives.
Requirements
- Minimum of 12 years of non-technical product management, consumer packaged goods brand management, cable, telecom or technology experience.
- Bachelor's Degree or equivalent experience required, MBA or relevant Master's Degree a plus.
- Advanced knowledge of business to consumer telecommunications products and technologies.
- Strong leadership skills, with experience managing and developing high-performing teams.
- Expertise in market analysis, pricing strategies, and vendor negotiations specific to the cable and broadband industry.
- Exceptional interpersonal/people skills including verbal and written communications skills.
- Strong analytical, problem solving and time management skills.
- Experience with creating thorough project plans and experience with playbooks and repeatable executional plans.
- Experience with Excel and other data analysis and manipulation tools as an end user.
Nice-to-haves
- Engineering background and/or technical expertise in technology not required.
- Demonstrated ability to facilitate communications and projects across cross functional teams.
- Proven ability to manage multiple projects and initiatives and work cross-functionally and across all levels of the organization.
Benefits
- Competitive pay based on skills and experience.
- Starting pay rate/range at time of hire for this position is $161,186.00 - $230,265.00 / year.
