About the position
Celigo is looking for a Sr. Director, Revenue Marketing who will be responsible for executing all aspects of the integrated marketing plan, including creating and overseeing campaigns, digital strategies, ABM, and field marketing activities in order to build pipeline and drive customer expansions. The goal is to deliver the right message to the right persona at the right time through the right channel in order to drive the customer to action. The right leader will be responsible for building out and managing a high-performance team of experts who bring relevant experience and success. Ideal candidates will have experience building and scaling integrated marketing campaign teams, making data-driven decisions, developing and implementing measurement and attribution across all campaign elements, and leveraging research and data insights to improve marketing effectiveness. They will develop strong working relationships across the entire company, including sales, customer success, product marketing, corporate marketing, pre-sales, and product. Success in this position requires leadership, experience managing full-funnel marketing initiatives, and the ability to thrive in a dynamic and fast-paced environment.
Responsibilities
- Lead the team responsible for the planning, design, and execution of Celigo’s integrated campaigns and ABM strategy, and field activities to drive brand awareness, customer acquisition, expansion, and pipeline growth
- Drive cross-functional planning and execution on campaign program deliverables across web, content, product, and field marketing.
- Measure, analyze, and report on the impact of campaign and demand activities on sales pipeline, revenue, and demand funnel velocity against plan.
- Lead cross-functional teams (including outside agencies/vendors) through the planning, execution, and optimization of all of the programs, initiatives, and tactics to deliver Marketing's commitments at each journey stage
- Partner with Product Marketing to develop campaign plans, build messaging and related content that results in the pipeline, pipeline conversion, and closing new logos
- Manage the procedure, implementation, tracking, and measurement of integrated campaigns and field marketing
- Define and develop go-to-market strategies for our campaigns that meet short and long-term business goals
- Brief sales and business leaders on campaigns and field marketing activities and take input accordingly
- Increase global awareness and demand generation for all stages of the sales and marketing funnel
- Track, measure, and provide continuous feedback to Product Marketing and Corporate Marketing on A/B testing and which messages and activities are gaining traction
- Turn data into marketing intelligence, and help past performance lead to revenue-generating future plans
- Establish clear processes for efficient workflow and communications
- Track performance of activations to provide data-backed insights that assist in optimizing programs and finding new opportunity areas
- Prepare presentations and clearly communicate findings from initiatives to management and to the broader organization
Requirements
- Experience in B2B demand generation, with 8+ years of experience in marketing in fast-paced technology companies
- 4+ years of leadership experience in a field, demand gen, digital, or campaign marketing role in a B2B SaaS organization
- Ability to create a detailed, metrics-driven forecast for each sales segment and execute them
- Proven track record of successfully launching and managing cost-effective marketing campaigns with clear metrics and ROI
- Expert in B2B digital marketing, marketing automation, lead conversion, nurturing programs, and marketing analytics
- Meticulous attention to detail
- Strong analytical skills and metrics-based decision-making
- Excellent listening, negotiation, and presentation skills
- Excellent verbal and written communications skills
- Proficiency with marketing automation and CRM systems
Benefits
- Competitive compensation
- 3-weeks of vacation, wellness days, and holidays
- Generous benefits package, including parental leave
- Monthly tech stipend
- Recognition opportunities
