Senior Director, US Wholesale Marketing

About the position

The Senior Director of US Wholesale Marketing is responsible for facilitating the development and execution of all marketing strategies and seasonal plans to drive growth in the US Wholesale channel. This role oversees a team of Account Marketing Managers and a Creative/Content Manager for our largest singular channel and tier of distribution in the world. This leader will need to collaborate with a range of internal and external partners including LS&Co Sales, Merchandising, Brand Environment, Brand Marketing as well as external agencies and accounts to deliver integrated plans that are aligned to the brand strategies and sales growth plans.

Responsibilities

• Lead large scale, equity and sales driving, custom marketing programs in key US Wholesale accounts
• Understand annual and seasonal business goals in order to plan compelling marketing programs in support of those goals - leveraging all opportunities including online placements, email, on-floor creative elements, trial events, PR, media/demand gen, and social opportunities
• Lead highly effective and engaged team
• Represent US Wholesale within US/Canada Marketing Leadership Team
• Present brand POV at Levi's Go-to-Market milestones: sales meetings, market week, and key planning meetings throughout the year
• Identify new opportunities for Levi's denim brands to gain share within the wholesale channel - with an eye towards transforming and elevating Levi's presence
• Lead compelling launch programs for new fits and key equity moments for Levi's brands
• Lead seasonal creative production for all Tier 3 product, inclusive of delivering toolkit for use across in-store, ws.com, and advertising
• Own relationship and annual SOW with external agency, including negotiating fees and driving year-end review process
• Ensure process to analyze and recap learnings on all marketing programs including share out to key stakeholders
• Own budget and monthly forecasts for Wholesale Marketing
• Drive flawless integration with key internal stakeholders - Merchandising, Sales, Planning, and Brand Marketing

Requirements

• 15+ Years of relevant work experience in Marketing/Retail environments (Wholesale & Retail experience preferred)
• Strong strategy experience and management of 360 integrated marketing programs
• Experience and proven team leader
• Strong ability to manage multiple programs (development and execution) simultaneously
• Vendor management experience required
• Excellent written and verbal communication skills
• Attention to detail and strong follow-up is required
• Comfortable presenting in large, high-stakes meetings

Nice-to-haves

• Team oriented
• Solution oriented
• Ambitious
• Energetic
• Takes initiative
• Has a strong point of view
• Able to work in a fast-paced environment

Benefits

• Base pay
• Incentive plans
• 401(k) matching
• Paid leave
• Health insurance
• Product discounts