About the position
Carta connects founders, investors, and limited partners through world-class software, purpose-built for everyone in venture capital, private equity and private credit. Carta’s fund administration platform supports nearly 7,000 funds and SPVs, representing $150B in assets under administration in venture capital and private equity. Trusted by more than 40,000 companies, Carta also helps private businesses in over 160 countries manage their cap tables, valuations, taxes, equity programs, compensation, and more. Together, Carta is creating the end-to-end ERP platform for private markets. Traditional ERP solutions don’t work for Private Funds. Private capital markets need a comprehensive software solution to replace outdated spreadsheets and fragmented service providers. Carta’s software for the Office of the Fund CFO does just that - it’s a new category of software to make private markets look more like public markets - a connected ERP for private capital.
Responsibilities
- Own regional field marketing strategy for designated U.S. geographies, aligning tightly with sales priorities and business goals.
- Partner with Sales, Business Development (BD), and Product Marketing Management (PMM) to define target audiences, strategic accounts, and messaging for each region.
- Work with our Policy and Insights teams to augment our thought leadership and data-driven storytelling in priority regions.
- Project manage regional marketing calendars, coordinating plans with internal teams and flagging needs for execution.
- Build business cases and briefs for event activations (e.g., premium experiences, conferences, and partner events) collaborating with the Events team for delivery.
- Evaluate the performance of each activation by analyzing registration, attendance, influenced pipeline, won deals, and engagement metrics.
- Present post-event findings and recommendations to Sales, Demand Gen, and GTM stakeholders by continuously optimizing future strategy.
- Propose new program ideas based on data, market insights, and stakeholder feedback to improve pipeline contribution and ROI.
- Ensure every regional experience reflects Carta’s mission and brand, creating meaningful and targeted touchpoints.
Requirements
- 5–7 years of experience in field marketing, GTM strategy, or sales enablement in a B2B SaaS or technology company.
- Strong strategic thinking and project management skills that you’re comfortable building plans and managing cross-functional input, even if you’re not executing the event yourself.
- Proven ability to collaborate with Sales, understand regional priorities, and translate them into actionable marketing plans.
- Analytical mindset with experience measuring pipeline contribution, event ROI, and customer engagement outcomes.
- Fluent in Salesforce and proficient in Marketo, Asana, and Looker.
- Drive, ability and passion to analyze, set priorities, and solve complex problems effectively and consistently.
- Clear and concise communicator who can influence across Marketing, Sales, and executive stakeholders.
- Willingness to travel occasionally to major in-market programs or stakeholder meetings (up to ~25%).
- Experience marketing to venture-backed startups, private equity, or other private market.
Nice-to-haves
- Background in field strategy roles where execution was centralized elsewhere.
- Familiarity with equity, cap table management, or fund administration platforms that empower the next generation of founders, investors, and owners.
Benefits
- Market competitive salary.
- Equity for all full-time roles.
- Exceptional benefits.
- Commission plans for applicable roles.
