About the position
The Sr. Group Manager, Product Line Management (PLM) – EVs is responsible for utilizing advanced knowledge in leading the performance optimization (sales/share/profitability) for current and future Hyundai EV models and ensuring achievement of Business Plan (BP) objectives. This includes managing and developing a team of Subject Matter Experts (SMEs) that maintain comprehensive, real-time knowledge of sales performance at a national/regional/market level, inventory levels/mix, product/pricing/incentive competitiveness, marketing plans/effectiveness, region/dealer engagement levels, competitor activity, and segment dynamics (including purchase/rejection/avoidance reasons, loyalty/conquest, demographics, etc.). The PLM department’s key mission is to achieve revenue, volume, and share objectives and provide strategic direction on go-to-market strategies that optimize sales and profitability for assigned vehicle(s). Responsible as the lead Sales and Marketing stakeholder for product portfolio management and new product launch readiness/effectiveness.
Responsibilities
- Proactively lead team to analyze performance of assigned vehicle(s) relative to objectives.
- Develop actionable recommendations to optimize performance across various levers.
- Provide upstream strategic direction on product specifications and trim/powertrain/drivetrain mix every MY.
- Lead development of vehicle positioning strategies and Key Selling Points (KSPs) for all-new, major change, and face-lift vehicles.
- Collaborate to ensure product concept, positioning, and KSPs are clearly communicated across all channels.
- Partner to ensure vehicle positioning strategy and market performance are effectively incorporated into media events.
- Collaborate to optimize competitiveness and support incentives planning meetings.
- Partner to identify opportunities to increase revenue.
- Analyze and validate financial impact of recommendations.
- Provide trim mix direction monthly to ensure optimized PO and balanced pipeline.
- Collaborate to ensure KSPs are clearly communicated and consistent with key marketing messages.
- Operate closely downstream with field leadership to manage and optimize media messaging and incentives.
- Collaborate to ensure compliance with all Federal/State regulations and comprehensive understanding of IRA.
- Partner with Sales Analysis & Forecasting in setting annual and monthly national/regional business objectives.
- Lead regular Launch Committee Meetings to ensure cross-functional alignment and organizational readiness for new product launches.
- Develop presentations and other materials for quick turn-around ad hoc executive requests.
- Develop financially vetted business cases for product performance improvement recommendations.
- Exercise discretion and lead cross-functional teams and projects.
- Manage and develop team members.
- Work with executives on management initiatives.
Requirements
- Bachelor’s degree required.
- Master’s degree is a plus.
- At least ten years of professional experience at a manufacturer/distributor of consumer products with direct product responsibilities.
- At least five years of supervisory experience preferred.
- Automotive industry experience preferred (EV a plus).
- Cross-functional project management experience required.
- Extensive data analysis experience and data visualization expertise required.
- Self-starter with curiosity and initiative.
- Excellent communication and presentation skills with experience presenting to senior executives.
- Strong analytical skills with attention to detail.
- Ability to simplify complex issues and develop a compelling point of view.
- Good organizational and teamwork skills.
- Ability to multi-task.
- Strong automotive industry, technology, and EV knowledge preferred.
- MS office proficiency required.
- Experience with PIN, Maritz, GfK, S&P, Strategic Vision, Ace Metrix, Tableau, etc. studies/tools a plus.
Benefits
- Compensation Range: $137,025 - $203,000 annual base salary
- Monthly Hyundai/Genesis vehicle lease allowance (including insurance and maintenance)
- Holiday Pay - the company shuts down with pay between Christmas and New Years.
- Vacation and sick time off
- Healthcare insurance (medical, dental, and vision)
- 401(K) company match
- Additional 401(K) Employer Enhanced Contribution program – eligible after 1 year of employment
- Basic life insurance, short- and long-term disability
- Mental health, wellbeing, and employee assistance program
- Health advocate (coordinate care and services, assistance with claim and billing issues, understanding Hyundai benefits)
