Senior Growth Marketing Manager

About the position

Lume is seeking a Senior Growth Marketing Manager to lead and scale up our digital performance efforts. In this role, you will own the strategy for digital acquisition channels, develop the vision and roadmap to drive profitable growth, and leverage analytics to inform your execution plans. You will lead a team of marketers and work cross-functionally to identify and unlock new growth opportunities. Important: This is a hands-on role! In this role, you'll be expected to be both an inspiring people manager that leads a high-performing digital team, as well as a talented individual contributor that creates and executes advertising strategies and goes deep into the weeds of digital programs.

Responsibilities

• Own and evolve the overarching digital marketing strategy to drive customer acquisition, conversion, and retention across all channels.
• Lead planning and execution of full-funnel campaigns, setting budgets, KPIs, and OKRs across digital platforms.
• Be the strategic brain behind our DTC deal strategy, determining positioning, offer cadence, and promotion sequencing.
• Develop long-term performance roadmaps in collaboration with Creative, Brand, and Product teams.
• Manage and mentor a team of channel managers who own: TikTok Shops, Meta, and Google (Search, Shopping, YouTube, etc.).
• Serve as a player-coach: unblock and guide team members, while providing autonomy and developmental opportunities.
• Set clear goals and provide regular coaching, feedback, and support.
• Personally lead and oversee strategy for Meta, driving performance and improving efficiency and scale.
• Drive landing page strategy, optimizing for conversion and collaboration with Product and CRO partners.
• Guide tactical execution and troubleshoot issues across channels, especially in fast-moving or untested areas.
• Design and run structured experiments to test new platforms or approaches.

Requirements

• 5+ years in Performance Marketing roles at high-growth, DTC-driven organizations.
• Strong understanding of the Growth landscape, with expertise in at least 2 of: Display, Facebook, TikTok, Search, and YouTube.
• Experience managing teams with a track record of helping them grow in their roles.
• Experience setting growth goals, managing a budget, building forecasts, and delivering against monthly CPA, LTV, conversion targets.
• Highly analytical, with a proven ability to mine data for opportunities and actionable insights that are not readily apparent.
• A strong communicator and effective cross-functional collaborator.
• Enterprising 'doer,' with an ownership mentality and a bias towards action, constantly hustling and taking initiative to drive improvements yourself.
• Strategic, can get inside the mind of the customer, and translate quantitative and qualitative data and insights into intelligent marketing strategies.
• Deep knowledge of ad and website performance reporting and analytics platforms, such as Google AdWords, Facebook Ads Manager, Google Analytics, Looker.

Benefits

• Medical, dental, and vision coverage
• 401k match
• Equity in Mammoth Brands
• Flexible time off and working hours
• Wellness and L&D stipends
• 4 weeks sabbatical after 5 years, 6 weeks after 10 years, and 8 weeks after 15 years
• 20 fully paid weeks off for parents who give birth, or 16 fully paid weeks off for all other paths to parenthood
• Fun IRL and virtual events including happy hours, team building events, and parties on our rooftop
• Free products from all of our brands