Senior Growth Marketing Specialist

About the position

Civis Analytics helps mission-driven organizations harness the power of data and AI to drive impact. We're looking for a Senior Growth Marketing Specialist to lead our customer acquisition and top-of-funnel growth efforts. In this role, you'll own and optimize multi-channel campaigns to build awareness, generate qualified leads, and accelerate adoption of our platform and services. You'll work cross-functionally, lead high-impact initiatives, and play a central role in amplifying our brand and pipeline.

Responsibilities

• Design and manage a high-performing, test-driven email program.
• Support the execution and promotion of a digital customer-story series highlighting our work with premier nonprofits.
• Help shape and maintain a consistent social media presence.
• Maintain a simple marketing dashboard and track funnel KPIs to evaluate performance.
• Support in-person and virtual events that drive visibility and pipeline.

Requirements

• 5+ years in growth, digital, or demand generation marketing roles, ideally in B2B software or SaaS.
• Proven success running email, social, and multichannel campaigns that drive measurable results.
• Strong analytical skills with a test-and-learn approach.
• Ability to create and optimize social content across the buyer journey.
• Familiarity with SEO and web performance best practices.
• Proficiency with email tools such as Pardot, HubSpot, etc. and familiarity with CRM's (e.g., Salesforce) and content management systems (e.g., Wordpress, Webflow).

Nice-to-haves

• Experience managing paid campaigns across search, social, and display.
• Ability to create and test hypotheses that improve lead capture and sales conversion.
• Experience with Webflow, Pardot, Salesforce, Google Analytics.
• Knowledge of the needs and challenges faced by data science and analytics practitioners.
• Business software writing and distribution on digital platforms.

Benefits

• Salary: $72,000 annually