Senior Lead, Vertical Ad Product Marketing

About the position

Tubi is seeking a Senior Lead, Vertical Ad Product Marketing to join our growing team. In this role, you will build and implement verticalized go-to-market efforts for Tubi's Advertising and Partnerships portfolio. You'll combine market insights, strategic thinking, and creative positioning to grow our ad ecosystem and empower both internal teams and external partners. This role is critical to ensuring that Tubi remains competitive and continues to deliver impactful advertising solutions that meet the needs of our clients and viewers alike. This is a full-time, hybrid role from our New York City office, reporting to the Senior Manager, Product Marketing.

Responsibilities

• Conduct ongoing research into the ad tech landscape, market trends, and competitive offerings across Tubi's key verticals.
• Collaborate with Product and Sales teams to create comprehensive strategies, including roadmaps, positioning, packaging, and playbooks.
• Work closely with Product Managers to prioritize features, capabilities, and partnerships based on market needs and business impact.
• Craft compelling value propositions and messaging for Tubi's ad products and services.
• Lead the go-to-market strategy for new ad-related features, tools, and partnerships.
• Develop training materials, playbooks, and resources to empower Sales, Account Management, and Partner teams.
• Collaborate with Marketing and Sales to create case studies, thought leadership content, and webinars for advertisers.

Requirements

• 5+ years of experience in product marketing, vertical marketing, solutions marketing, or a related role within the ad tech or digital advertising industry
• Understanding of the streaming and digital advertising ecosystem, including SSPs, DSPs, CTV, and programmatic ad buying
• Exceptional analytical and storytelling abilities, with the ability to create compelling marketing materials
• Strong project management and stakeholder collaboration skills
• Passionate about film, TV, and advertising