About the position
As the Senior Lifecycle Marketing Manager, you will play a critical role in driving growth across the entire customer journey - from converting leads into customers to accelerating onboarding, increasing adoption, and driving customer expansion. You will own the strategy and execution through data-driven lifecycle programs that improve product engagement, nurture prospects, and optimize conversion across both self-serve and sales-assisted funnels. This role requires strong cross-functional collaboration with Sales, Product Marketing, and RevOps to create seamless, high-impact customer experiences that accelerate pipeline and revenue. You’ll work to ensure lifecycle marketing not only delivers exceptional pre-sale and early-stage customer engagement, but also directly influences retention and expansion. This position reports to the Director of Customer Growth Marketing.
Responsibilities
- Design and execute email nurture sequences in partnership with Sales that turn leads into qualified sales opportunities.
- Improve product onboarding experiences to boost user activation and early retention.
- Drive self-serve trial users to upgrade by delivering timely, personalized lifecycle messaging.
- Manage the email marketing automation channel end-to-end—strategy, content, segmentation, testing, and reporting.
- Define and manage lifecycle segmentation based on user behavior, personas, and stage in the funnel.
- Plan and execute email campaigns that promote new product features and drive expansion within the customer base.
- Continuously A/B test subject lines, content, and timing to improve engagement and conversion rates.
- Own performance reporting for lifecycle campaigns; communicate learnings and iterate based on results.
Requirements
- 5–7+ years of experience in lifecycle, customer, or demand marketing, preferably in a B2B SaaS environment.
- Proven success in driving user onboarding, engagement, and trial-to-paid conversion.
- Experience collaborating with Sales teams on funnel alignment, lead prioritization, and campaign insights.
- Strong analytical skills and experience with reporting tools (e.g., Looker, Amplitude, HubSpot, Google Analytics).
- Proficiency with cross-channel marketing platforms such as Iterable or Hubspot.
- Excellent project management and communication skills.
- Comfortable owning strategy, execution, and reporting end-to-end.
Nice-to-haves
- Experience with AI tools (i.e. Clay, Conversica).
- Possess enterprise experience, particularly in designing and executing lifecycle strategies for large-scale accounts.
- Bring experience with startups and entrepreneurial organizations.
- Have experience working with CMMS or facility operations software.
- Are based in the Greater Toronto Area.
Benefits
- Competitive salary and meaningful equity opportunities.
- Healthcare, dental, and vision coverage.
- 401(k) / RRSP enrollment program.
- Take what you need PTO.
