About the position
The Senior Manager, Brand Sales & Marketing fosters brand equity and visible value by consulting and supporting assigned hotels focused on property revenue generation, performance and operational effectiveness. The position develops meaningful hotel owner and operator relationships through authentic engagements. The position is responsible for a portfolio of existing and assigned new hotels’ pre and post opening revenue development strategies and tactics. Partnering with hotel sales and operations leadership, the position is responsible for optimizing both revenue growth trajectory and velocity to heighten owner satisfaction with topline revenue delivery. The position consults, educates, and activates effective sales, marketing, and operational best practices to influence revenue growth.
Responsibilities
- Partners with the Franchise Onboarding team to ensure Business Readiness with sales and marketing strategies, tactics, and revenue channels via local sales and marketing tactics, and coordination and implementation of brand programs.
- Ensure pre-opening sales, marketing and revenue development Critical Path deliverables are completed internally and externally for timely pre-sell activation.
- Achieves sales and marketing objectives by conducting new hotel market assessment and capturing business intelligence insights to identify sales opportunities across channels.
- Coaching property level teams of all experience levels on sales strategies, with ability to translate into actionable and achievable tactics for business impact.
- Developing, activating, and tracking written action plans with new hotels which serve to support local revenue development efforts.
- Leveraging Sonesta brand tools and resources to drive commercial performance.
- Keeps Sonesta revenue generation teams informed of new hotels market attributes, business drivers, and new opportunities.
- Partners with the Franchise Services & Operations team regarding hotel performance and any escalated support issues.
- Conducts regular cadence of calls with assigned hotels to foster performance and ensure actions and results are monitored for effectiveness.
- Conducts training and coaching on-property and virtually related to programs, standards, and other revenue development initiatives or assigned curriculum.
Requirements
- Bachelor’s degree or relevant experience in lieu of degree.
- 7+ years professional multi-unit hotel and/or above-property sales, revenue generation and/or commercial operations leadership.
- Hotel pre-opening/conversion related work and branded franchise experience preferred.
- Proficient knowledge of MS Office, Agency360, Costar, Delphi required.
- Kalibri, IDEAS, Duetto, MeetingPackages, Tableau, and/or Opera are preferred but not required.
Nice-to-haves
- Exceptional communication skills and ability to influence without control.
- Highly organized and demonstrate success as a self-starter.
- Adaptable with a growth mindset, able to work independently and collaboratively.
- Proven track record of driving change and removing hurdles in a fast growth organization.
Benefits
- Medical, Dental and Vision Insurance
- Health Savings Account with Company Match
- 401(k) Retirement Plan with Company Match
- Paid Vacation and Sick Days
- Sonesta Hotel Discounts
- Educational Assistance
- Paid Parental Leave
- Company Paid Life Insurance
- Company Paid Short Term and Long Term Disability Insurance
- Various Employee Perks and Discounts
- Hospital Indemnity
- Critical Illness Insurance
- Accident Insurance
