About the position
The Senior Manager of Category Marketing for the Division is responsible for developing and executing global marketing strategies for the Division’s market categories. This role requires deep knowledge of target industries to develop a strong voice of customer (VOC), set market size, develop go-to-market (GTM) strategies, and drive growth through strategic marketing planning. The role encompasses typically leading a team of individual contributors and sometimes managers to conduct category-specific market research, target customer identification, pricing strategy, and product branding to align with the specified categories and organizational global initiatives. This leader must have the ability to see the bigger picture for the organization and correlate the tactical and executional KPIs to an ROI to reach the desired business outcomes.
Responsibilities
- Develop and implement global 5-year strategic marketing roadmaps that align with division’s global business strategies.
- Lead in-depth research on divisional categories to understand market dynamics, customer needs, and competitive landscapes.
- Develop and execute strategies to effectively segment the market and establish buyer insights.
- Create and implement comprehensive category marketing strategies and GTM strategies that align with divisional goals.
- Create detailed business plans to support the introduction of new products within the categories.
- Lead team efforts in developing Customer Requirements Documentation (CRD).
- Identify opportunities for inorganic growth and adjacencies within the categories.
- Lead the execution and analysis of VOC insights to inform marketing strategies.
- Develop compelling value propositions that resonate with target customers.
- Develop and implement pricing strategies that reflect market conditions and customer value.
- Develop accurate product forecasts based on market analysis and VOC insights.
- Define and manage product branding strategies to ensure consistency with company values.
- Oversee product branding efforts and manage new product trademarks.
- Collaborate with cross-functional teams to ensure successful product launches.
- Lead team to determine the need for product-related events.
- Lead, mentor, manage, and staff a team of marketing leaders and individual contributors.
- Establish, manage, and be accountable for the annual marketing budget.
Requirements
- Bachelor’s degree in Marketing, Business Administration, or a related field; an MBA or equivalent advanced degree is preferred.
- 8+ years of experience in marketing, with a focus on category-specific strategies and market development.
- Excellent leadership skills; 4+ years of team leadership experience preferred.
- Proven track record in market research, GTM strategy development, and pricing strategy creation.
- Strong analytical skills with the ability to interpret VOC insights, market pricing data, and product forecasts.
- Excellent communication and presentation skills, with experience reporting to senior leadership.
- Ability to identify and evaluate opportunities for inorganic growth and strategic adjacencies.
- Ability to travel approximately 25% of time, both domestic and international.
Nice-to-haves
- Global industrial manufacturing experience and knowledge.
Benefits
- Medical insurance
- Dental insurance
- Stock purchase plan
- 401(k)
- Tuition reimbursement
