Senior Manager, Content Marketing- Financial Services

About the position

Walker & Dunlop is one of the largest providers of capital to the commercial real estate industry, enabling real estate owners and operators to bring their visions of communities to life. The Marketing department focuses on building and promoting the W&D brand to ensure that everyone understands the benefits of W&D. The position is for a seasoned content professional who leads the execution of complex content projects and contributes to content strategy, balancing hands-on creation with project management and stakeholder engagement.

Responsibilities

• Maintain and optimize the editorial calendar in line with marketing priorities and market events.
• Partner with subject matter experts in the business lines to create accurate, engaging content.
• Lead the development of multi-format content (e.g., thought leadership pieces, one-pagers, web content, webinars, video scripts).
• Drive high-level thought leadership campaigns by attending business line meetings and keeping up with the trends for specific business lines.
• Review and edit for brand voice and regulatory accuracy.
• Leverage analytics and performance data to inform future content efforts.
• Perform other duties as assigned.

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, or related field.
• 5+ years in content marketing or editorial roles required, with at least 3 years in financial services highly preferred.
• Excellent writing, editorial, organizational, and stakeholder management skills.
• Working knowledge of financial services.
• Experience managing contractors or employees preferred.

Nice-to-haves

• Ability to show ownership of your work, take on challenges and acknowledge growth opportunities.
• Demonstrate patience when learning new processes.
• Courtesy, respect, and thoughtfulness in teaming with colleagues and other stakeholders.

Benefits

• Up to 83% subsidized medical payroll deductions.
• Competitive dental and vision benefits.
• 401(k) + match.
• Pre-tax transit and commuting benefits.
• A robust health and wellness program – earn cash rewards and gain access to resources that promote health, engagement, and balance.
• Paid maternity and parental leave, as well as other family paid leave programs.
• Company-paid life, short and long-term disability insurance.
• Health Savings Account and Healthcare and Dependent Care Flexible Spending.
• Career development opportunities.
• Empowerment and encouragement to give back – volunteer hours and donation matching.