About the position
The Senior Manager, Content Marketing will be responsible for developing, implementing, and managing the overall content strategy for our SaaS products. You will lead the creation of engaging, high-quality content that drives awareness, generates leads, and supports the customer journey. This role requires both strategic thinking and hands-on execution, with a focus on aligning content with business objectives and delivering value to our customers.
Responsibilities
- Create & Own the Content Strategy: Develop and manage a comprehensive content strategy that aligns with the company’s goals, target audience, and buyer personas.
- Content Planning: Develop an editorial calendar and content marketing roadmap that outlines key themes, topics, and content deliverables across multiple mediums, audiences, and channels.
- SEO Strategy: Work closely with the SEO team to optimize content for search engines, ensuring content is discoverable and aligns with best practices for organic growth.
- Brand Messaging: Ensure all content reflects our brand voice, tone, and messaging, creating a unified and compelling experience for our audience.
- Lead Content Creation: Manage the creation of high-quality content like blog posts, reports, case studies, website copy, social posts, and more.
- AI Best Practices: Establish clear guidelines for leveraging AI in content creation to ensure high-quality outcomes.
- Multimedia Content: Collaborate with design and multimedia teams to create engaging visual content (e.g., infographics, videos, and slide decks) that complements written materials.
- Content Repurposing: Optimize and repurpose content across different formats to maximize reach and engagement.
- Monitor Content Impact: Focus on distribution from the get-go and analyze the impact of content.
- Collaborate with campaign and channel strategists: Track campaign performance using KPIs and analytics tools to measure content impact on brand metrics and lead gen targets.
- Report Insights: Provide regular reports on content influence, with actionable insights and recommendations for future improvements.
- Team Leadership: Lead and mentor a team of content creators in a player/coach capacity.
- Content Process: Manage and prioritize content requests, interview and/or ghostwrite with subject matter experts, and serve as the primary editor across teams.
- Content Operations: Recommend and implement processes, tools, and workflows that reflect best practices for building a world-class content marketing playbook.
- Content Governance: Ensure content creation follows brand guidelines, maintains quality, and is consistent across all channels.
Requirements
- 7+ years of experience in content strategy, content marketing, or a similar role, ideally within the SaaS or manufacturing space.
- Strong understanding of content creation, storytelling, and marketing techniques, with experience developing both long-form and short-form content.
- Deep understanding of SEO best practices and content optimization techniques for better search engine visibility.
- Excellent project management skills with the ability to manage multiple content initiatives simultaneously while meeting deadlines.
- Working knowledge of content management solutions and digital asset management tools a plus.
- Ability to analyze content performance data and adjust strategies based on KPIs and metrics.
- Excellent writing, editing, and verbal communication skills, with the ability to adapt content for different audiences and platforms.
- Strong ability to work cross-functionally and lead collaborative initiatives with other departments such as sales, design, and product.
Nice-to-haves
- Experience with CPQ, PLM, and/or CAD.
