About the position
We're looking for a strategic and hands-on Senior Manager of Email & SMS Marketing to fully own our lifecycle programs and drive customer retention, first-time purchase conversion, and overall revenue through best-in-class lifecycle marketing strategies. As the Senior Manager of Email & SMS Marketing, you'll be responsible for building and executing the full lifecycle marketing calendar—from strategy to deployment to analysis. You’ll work closely with our creative, ecomm, and data teams to develop campaigns, optimize automations, and improve performance through testing and personalization. You should be equal parts strategic thinker and tactical executor—with strong creative instincts, sharp analytical skills, and a deep understanding of what drives retention and conversion. You must be based in or willing to move to Los Angeles to be considered for this position.
Responsibilities
- Own the end-to-end Email & SMS strategy, execution, and performance across Klaviyo (or current ESP/SMS platforms)
- Build, schedule, and deploy campaigns, flows, and automations with segmentation, personalization, and A/B testing
- Develop and maintain the monthly/quarterly content calendar in collaboration with creative and marketing teams
- Continuously test and optimize: subject lines, send times, templates, CTAs, segmentation strategies, and more
- Analyze performance metrics (open rate, CTR, CVR, unsubscribes, revenue) and translate insights into actionable improvements
- Manage list health, deliverability, and compliance with privacy laws (GDPR, TCPA, etc.)
- Ideate and implement strategies to grow both email and SMS subscriber lists
- Collaborate with acquisition and creative teams to ensure cross-channel alignment and customer journey consistency
Requirements
- 4–6+ years of experience in email and SMS marketing, ideally in DTC or e-commerce
- Deep experience with Klaviyo (or similar ESP/SMS tools)
- Strong analytical skills; confident using data to drive decisions
- Experience developing and executing lifecycle strategies and customer segmentation
- Highly organized with the ability to manage multiple campaigns, deadlines, and calendars
- Creative eye and strong collaboration instincts
- Self-starter who can take full ownership of a channel and drive measurable growth
Nice-to-haves
- Experience in fashion/apparel or consumer goods
- Shopify ecosystem familiarity
- Knowledge of deliverability best practices and compliance standards
Benefits
- 15 days PTO, and 9 days sick pay annually
- Paid holidays
- Health, dental, and vision insurance with 75% premium coverage by Madhappy
- Retirement plans available
- $600 quarterly health stipends
- Employee discount and early access to products
