Senior Manager, Field Marketing

About the position

Grifols is a global healthcare company that since 1909 has been working to improve the health and well-being of people around the world. We are leaders in plasma-derived medicines and transfusion medicine and develop, produce and market innovative medicines, solutions and services in more than 110 countries and regions. We are looking for a Senior manager, Field marketing to develop and execute strategies that enhance donor engagement and optimize in-center experiences. This role requires a strategic thinker with strong analytical and communication skills to translate local insights into impactful marketing initiatives.

Responsibilities

• Oversee all aspects of in-center activations and event logistics across Grifols Plasma donation centers, ensuring seamless execution and an enhanced donor experience
• Align activation strategies with center-specific needs
• Track center's performance and oversee marketing impact at center level
• Visit donation centers to assess local needs, gather insights, and ensure alignment with engagement strategies
• Develop initiatives aligned with local insights to achieve goals
• Work closely with center managers to understand local needs and tailor marketing efforts
• Ensure brand consistency across all in-center marketing materials and activities
• Support in-center marketing activities
• Provide hands-on execution of local boots on the ground strategies, ensuring flawless implementation
• Identify and bring support and guidance to define local alliances (prospecting and negotiation)
• Manage relationships with local businesses
• Activate and validate contingency/special plans on demand
• Work closely with operations to support centers effectively
• Travel 50% of the time, with a minimum of 4-8 center visits per month
• Oversee a team of 9 employees
• Conduct regular 1:1 meetings with team members

Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field
• Typically 8 years of previous experience in field marketing, event management, or local activations
• Experience in healthcare, pharmaceutical, or multi-location retail industries is a plus

Nice-to-haves

• Specialized training in Field Marketing, Brand Activation, or Customer Engagement Strategies
• Advanced degrees or certifications in relevant areas
• Professional experience in the pharmaceutical or related industry
• Experience in engaging and managing third-party providers