About the position
We are seeking a highly analytical, proactive Marketing Analytics professional with deep expertise in media performance analysis within the direct-to-consumer (DTC) space. You will play a pivotal role in evaluating, optimizing, and scaling our multi-million dollar per month media investments—in channels such as Paid Social, Programmatic, Google Demand Gen, SEM. As the analytics leader for our digital marketing channels, you'll partner with channel owners to translate complex data into actionable strategies that improve acquisition efficiency, optimize CAC/LTV ratios, and ultimately accelerate our mission of democratizing home equity. This is a unique opportunity to join a high-impact team, directly influence strategic business decisions through analytics, and help shape the future of home equity financing at Point.
Responsibilities
- Own and enhance comprehensive reporting and deep-dive analyses for paid media channels, primarily Paid Social, Programmatic, Paid Search, identifying opportunities for improved scale and efficiency.
- Translate complex analyses into clear, actionable insights and recommendations to influence cross-functional decision-making.
- Lead the implementation and enhancement of attribution models and incrementality tests to advance measurement capabilities and inform media strategies.
- Develop and maintain scalable dashboards in tools like Sigma to deliver actionable insights to Marketing and Finance teams.
- Partner strategically with channel owners to provide recommendations that drive efficient media spend, optimize CAC/LTV, and enhance ROI.
- Support test design, execution, and analysis for A/B and geo-experiments, particularly for new creative, audience targeting, and media tactics.
Requirements
- 6+ years of experience in marketing/media analytics, preferably in high-growth DTC performance marketing environments.
- Proven track record working with advertisers managing $20M+ in annual media spend.
- Expertise in SQL and experience building dashboards in Tableau, Sigma, or equivalent tools.
- Strong analytical skills with knowledge of media attribution, Media Mix Modeling, A/B and Incrementality testing.
- Experience collaborating closely with marketing, growth, and data science teams.
- Natural curiosity and a data-driven mindset with a passion for problem-solving.
- Ability to balance rigor and speed—comfortable working in a fast-paced, evolving environment.
- Strong communication skills with the ability to influence and present to senior stakeholders.
Benefits
- Generous health benefits: comprehensive medical, dental, and vision plans with options for flexible spending accounts (FSA) and health savings accounts (HSA).
- Unlimited paid time off: recharge with unlimited paid time off and 10 company holidays.
- Flexible remote and onsite work: support fully remote work and also have an amazing in-person environment in our downtown Palo Alto, CA HQ.
- Fully paid parental leave: supplement state Paid Family Leave (PFL) so employees receive 100% of their regular base pay, plus two additional weeks of fully paid leave after state PFL ends.
- Equity: meaningful equity because we believe in sharing the value you help create.
- Financial wellness: 401K retirement plans for employees as well as guaranteed life insurance and short- and long-term disability coverage.
- Extra work/life benefits: monthly stipends for internet, mobile plans, wellness perks, and a one-time home office reimbursement.
