Senior Manager, Marketing Automation

About the position

Okta is The World's Identity Company. We free everyone to safely use any technology, anywhere, on any device or app. Our flexible and neutral products, Okta Platform and Auth0 Platform, provide secure access, authentication, and automation, placing identity at the core of business security and growth. At Okta, we celebrate a variety of perspectives and experiences. We are not looking for someone who checks every single box - we're looking for lifelong learners and people who can make us better with their unique experiences. Join our team! We're building a world where Identity belongs to you.

Responsibilities

• Develop and execute a comprehensive strategy for integrating AI and machine learning capabilities into our marketing automation ecosystem.
• Design, build, and optimize sophisticated, multi-channel customer journeys that deliver personalized experiences at scale.
• Own the end-to-end marketing automation funnel, from lead generation and nurture to conversion and retention.
• Establish clear key performance indicators (KPIs) and develop robust reporting frameworks to measure the effectiveness of all marketing automation initiatives.
• Lead a rigorous A/B and multivariate testing strategy across all automated campaigns and journeys.
• Oversee the utilization and health of our marketing automation platform(s) and related integrations with CRM systems.
• Partner closely with xDR, Marketing Operations, and other Marketing teams to ensure seamless lead flow and integrated campaign execution.

Requirements

• 5+ years of progressive experience in a dedicated marketing automation role, with at least 2-3 years in a leadership or managerial capacity.
• Strong hands-on experience with a leading marketing automation platform (e.g., Marketo, Salesforce Marketing Cloud, HubSpot, Pardot, Eloqua) and familiarity with CRM systems.
• Demonstrated understanding of how AI and machine learning can be practically applied to marketing automation.
• Proven ability to design, build, and optimize complex, multi-channel customer journeys.
• Strong analytical skills with a track record of analyzing marketing funnel performance.
• Demonstrated ability to establish KPIs, create comprehensive reports, and lead robust A/B and multivariate testing programs.
• Practical experience integrating and optimizing workflows between marketing automation platforms and complementary tools.
• Highly analytical and comfortable working with data to inform decisions.
• Solid understanding of HTML/CSS for email and landing page development.
• Excellent project management skills.
• Exceptional communication, interpersonal, and presentation skills.
• A strategic mindset with a focus on continuous improvement.

Nice-to-haves

• Certifications in Marketo.
• Experience in a B2B SaaS environment focusing on identity or security solutions.

Benefits

• Health, dental and vision insurance.
• 401(k).
• Flexible spending account.
• Paid leave (including PTO and parental leave).