Senior Manager, Marketing Operations Remote (East Coast-Based)

About the position

As Director, Marketing Operations, you are responsible for managing the marketing automation tech stack, which includes Salesforce, Hubspot, DemandBase, Tableau, and Salesloft. You will work with cross-functional teams, including Marketing, Sales Ops, BDRs, SEs, Customer Success, and Finance, to ensure that the CMS data hygiene, marketing campaign attribution, and accurate reporting dashboards are all top-notch. One of your key roles is developing, measuring, and reporting on actionable KPIs for the marketing department, executive leadership, and the Board. As a technical leader with excellent communication skills, you will easily guide the team towards a common vision of shared deliverables.

Responsibilities

• Defining, implementing, and continuously improving the lead-to opportunity process and the marketing-to-sales handover.
• Track and report on the entire marketing funnel, including volume, velocity, conversion stage-to-stage, and quality indicators.
• Ensure that funnel measures can be analyzed by key dimensions such as industry, geo, persona, channel, and campaign ROI.
• Provide insights and actions that are included in executive and board-level reporting.
• Establish best practices to better understand marketing campaign attribution and give clear direction to Salesforce admins when system enhancements are needed.
• Collaborate with marketing on email workflows, including outbound sequences, newsletter workflows, nurture email series, and reactivation sequences.
• Managing the marketing tech stack, optimizing the lead lifecycle and all related processes, enabling all users of these technologies, and reporting on global marketing activities.
• Own our marketing automation platform, Hubspot, including platform administration, operational programs, database health, and integrations, especially with Salesforce.
• Manage data clean-up and augmentation efforts to ensure campaign effectiveness and accurate business metrics.
• Enable data-driven decisions based on marketing and company KPIs.
• Plan demand generation and nurture campaigns in Demandbase - our ABM platform with the goal of enabling the Business Development team with both cross-sell and new logo opportunities.
• Create bottom-funnel dashboards and analytics from the CRM (campaign ROI, MCL & MQL conversion, costs, etc).
• Manage digital alignment with Biz Dev (including managing the Biz Dev campaign calendar), and increase the effectiveness of their outbound strategy.
• Quarterback the Business Development / Sales cross-functional alignment and tracking for campaigns like Cross-sell, Rearview mailer, etc.
• Work with legal to ensure communications compliance (e.g. GDPR, CCPA).
• Evaluate, implement, and manage the MarTech systems and integrations with related technologies required to launch and run campaigns.
• Optimize and audit existing systems.
• Design the strategy for new products and solutions.
• Manage technology vendors.
• Ensure the right tools are in place for collecting marketing data and integrating with other systems such as a CRM.
• Manage data cleansing and research new ways to enrich the data.
• Ensure business meets best practices for marketing and data privacy.
• Manage analytics, reporting, and team dashboards to measure the effectiveness of the marketing channels.
• Provide insights to stakeholders in the business.
• Analyze social media performance.
• Prepare and present key marketing KPI insights and data on relevant marketing operations to executive marketing personnel.
• Review and update existing processes.
• Design and create new operating processes.
• Define the marketing objectives for each campaign.
• Advise campaign managers on builds, segmentation, and personas.
• Ensure campaigns follow standard processes and meet quality standards.
• Proven experience managing the marketing budget.
• Manage spend vs. budget reporting for projects, including ROI reporting on activities.
• Identify compliance risks.
• Proven experience implementing a marketing strategy and define KPIs.
• Help the marketing organization improve its marketing practices and adopt new solutions.
• Educate the marketing team on technology processes and best practices.

Requirements

• Minimum of a Bachelor's Degree in Marketing, Communications or related field.
• Minimum 5 years of experience as a Marketing Operations Manager.
• Have expertise in lead scoring, ROI, leading volume trends, forecasting, and SaaS experience.
• Proven experience with reporting and analytics.
• Strong interpersonal skills.
• Ability to prioritize tasks.
• Strong organizational skills.
• Strong multitasking skills.
• Strong analytical skills.
• Strong presentation skills.
• Ability to work independently.

Nice-to-haves

• Demandbase Account-Based Experience (ABX) Certification.
• ZoomInfo Certification for Marketing.
• ZoomInfo Certification for Operations.
• Google Ads Certification.
• Google Analytics Certification.

Benefits

• Innovative solutions backed by world-class customer service.
• Collaborative spirit that keeps us at the forefront of our industry.
• Recognition as a Best and Brightest Company to Work For.