About the position
Albany Engineered Composites (AEC) is seeking a skilled Marketing and Communications Leader to continue to develop our global brand and support the overall growth objectives of the business. This role reports to the VP, Global Customers & Marketing, and oversees a variety of critical initiatives and activities including but not limited to overall marketing strategy; development and oversight of AEC's brand identity in coordination with our parent Albany International's brand development; market trends analysis and reporting; external communications development and execution; competitive landscape mapping and benchmarking; organic and inorganic growth analysis, due diligence and communication; and playing a key role in the forecast revenue development for our annual AEC business plan.
Responsibilities
- Develop and implement comprehensive marketing and communication strategies aligned with AEC's and Albany International's strategies.
- Oversee the development and maintenance of the company's brand identity and messaging, ensuring consistent representation across all marketing channels and materials.
- Plan, execute, and optimize multi-channel marketing campaigns, including digital, print, and events.
- Monitor and analyze campaign performance, adjusting strategies as needed to achieve desired outcomes.
- Develop and manage the marketing and communications budget, ensuring efficient allocation of resources to maximize ROI.
- Oversee the company's trade show participation, managing engagement with trade show organizers, stand builders, and graphics designers.
- Coordinate with and secure necessary hotel and transportation accommodations for the team.
- Plan and manage catering for team events during trade shows.
- Coordinate shipping of all display items and secure necessary approvals.
- Oversee the master meeting and transportation schedules.
- Recommend and develop marketing collateral for trade shows and customer visits.
- Develop and maintain strong trusted relationships with media outlets, journalists, and industry influencers.
- Collaborate with leadership to ensure rapid, strategic responses to media inquiries and emerging issues.
- Coordinate with the corporate communications team to develop an internal communication plan.
- Lead and mentor a Market Analyst, fostering a collaborative and innovative work environment.
- Install analytic tools and practices to become a strong data driven commercial group.
- Provide industry analysis, market analysis, competitive benchmarking, and market share assessment.
- Facilitate a collaborative process for systematic information gathering and sharing.
- Develop methodologies and reporting tools for better understanding of the commercial landscape.
- Deliver timely analysis and strategy on major proposals.
- Support the analysis, planning and build of the annual revenue plan.
- Lead market studies and assist in due diligence of inorganic growth opportunities.
Requirements
- Bachelor of Marketing, Communications, or Business Administration with Marketing major (Master's preferred).
- Minimum 7 years of experience in Marketing and Communications, with at least 2 years in a management role.
- Proven track record of developing/executing successful marketing/communication strategies.
- Strong understanding of digital marketing, social media, and content marketing related to the Aerospace and Defense industry.
- Excellent written and verbal communication skills.
- Exceptional leadership and collaboration abilities.
- Comfortable and effective in a fast-paced, dynamic environment.
- Strong analytical and problem-solving skills.
- Experience with budget management and resource allocation.
- Ability to travel to represent the company at trade shows, media events, and key functions as needed.
