About the position
Bally's Corporation is a global casino-entertainment company with a growing omni-channel presence. It currently owns and manages 15 casinos across 10 states, a golf course in New York, a horse racetrack in Colorado, and has access to OSB licenses in 18 states. It also owns Bally's Interactive International, formerly Gamesys Group, a leading, global, online gaming operator, Bally Bet, a first-in-class sports betting platform, and Bally Casino, a growing iCasino platform. With 10,600 employees, the Company's casino operations include approximately 15,300 slot machines, 580 table games and 3,800 hotel rooms. Upon completing the construction of a permanent casino facility in Chicago, Bally's will own and/or manage 15 casinos across 10 states. Bally's also has rights to developable land in Las Vegas post the closure of the Tropicana. Its shares trade on the New York Stock Exchange under the ticker symbol "BALY". Performance Marketing is the area of the business that looks after digital user acquisition. What we do is to optimize existing channels and constantly look for innovative ways to send new users to our site and get them to register. Among the channels we are using to drive traffic: Affiliates, Programmatic Media, Video, Paid Search, Paid Social, and many more. Thinking out of the box, innovation and attention to details are crucial to keep improving on the existing channels and finding new solutions to test. In order to be able to correctly track how each channel is contributing to driving value, we leverage our Martech team that is looking after tracking and correct channel attribution. When you combine all of this together, the result is an acquisition strategy that goes from the top to the bottom of the acquisition funnel, with accurate measurement and efficient budget allocation focused on ROI maximization.
Responsibilities
- Developing and implementing performance marketing strategies for biddable media and affiliates aligned with company goals.
- Overseeing and optimizing budget allocation across media channels to maximize ROI and meet targets.
- Providing leadership and guidance to the marketing team, setting objectives, and ensuring professional development.
- Planning and executing structured, targeted campaigns, closely monitoring outcomes.
- Analyzing performance metrics to identify improvements, growth opportunities, and challenges.
- Implementing A/B testing for creatives, landing pages, and targeting to optimize performance.
- Managing relationships with external vendors and agencies to ensure service quality and goal alignment.
- Utilizing data insights and market research to drive initiatives and adjust strategies as needed.
Requirements
- Demonstrate expertise in performance marketing channels such as PPC, paid social, display, and app marketing.
- Optimize bids using strategies and tools to maximize ROI.
- Interpret data using platforms to effectively understand campaign metrics.
- Manage marketing budgets and allocate resources efficiently.
- Lead and motivate a team, providing direction and inspiring targets.
- Communicate strategies, ideas, and results effectively to stakeholders.
- Interpret data to draw insights and make data-driven decisions.
- Solve problems by identifying challenges and devising innovative solutions.
- Adapt to changing market conditions, algorithms, and industry trends.
Benefits
- Annual vacation
- Annual bonus
- 401K program
- Health insurance
- Home office allowance
