Define strategy and manage execution for all aspects of product design, user experience and business analysis to deliver products, services and business results that support the company and line of business goals & strategies. Own and drive the product design function and team, collaborating with product management, engineering, and other cross-functional stakeholders. Understand the aesthetic and technical direction of the product to guide the best product realization. Provide leadership to a team of UX Designers and Business Analysts, including defining processes and methodologies for both areas. Provide hands-on product design direction and leadership for major strategic initiatives or highly complex product capabilities. Ensure product designs strongly reflect design best practices, customer and internal stakeholder input and needs, that they have broad visibility, and that feedback is proactively sought out regularly. Develop and execute on strategies to collect key user experience metrics, and leverage these metrics in setting product design strategies and roadmap priorities. Partner with Product teams to determine the best course of user research, user experience testing, and validation. Ensure all product design deliverables meet the calendar requirements of the overall product development schedules. Continually assess the time impact on deliverables. Contribute to the resolution. Provide direction for the UX Designer and Business Analyst team, including managing product development activities, product marketing plans, and the monitoring of product performance to ensure that internal and external customer needs are met through profitable and efficient product delivery. Make UX better at their job.