Senior Manager, Product Marketing (AMP)

About the position

We're looking for a Sr. Manager, Product Marketing to drive go-to-market strategy for Infillion's suite of advanced media products, including TrueX, IDVx, NeXt, InStadium, PMPs, and more. Reporting to the VP, Product Marketing for the Media Business Unit, you'll bridge the gap between product development and customer engagement - ensuring our advanced media products and solutions are positioned as the top choice for advertisers and agencies. You'll combine deep market insights, competitive analysis, and strategic storytelling to create compelling narratives, drive adoption, and equip sales and customer success teams with the tools they need to win in-market.

Responsibilities

• Develop and execute comprehensive GTM plans for product launches, ensuring alignment with business objectives and market needs
• Craft crisp, compelling messaging that highlights Infillion's unique differentiation in the competitive adtech space
• Conduct market research, analyze customer insights, and track competitors to identify trends and opportunities
• Develop sales decks, one sheets, case studies, FAQs, benchmarks, seasonal/vertical playbooks, training materials, and more to empower Sales and Customer Success teams
• Produce impactful blogs, webinars, whitepapers, videos, and more, in partnership with the broader Marketing team, to educate the market and showcase Infillion's differentiated value
• Partner with Product, Sales, Customer Success, Marketing, and other cross-functional teams to drive alignment and ensure product-market fit
• Measure and optimize product marketing initiatives using data-driven insights
• Develop customer success stories and testimonials that highlight the power of our products and solutions

Requirements

• Bachelor's degree in Marketing, Business, Communications, or related field (MBA a plus)
• 5-7+ years of Product Marketing experience with demonstrated success
• 3-5+ years in the data-driven advertising space (programmatic/PMP experience a plus)
• Deep understanding of the omnichannel advertising landscape, high impact creative, interactive video, audience data & measurement, and the broader adtech & agency ecosystem
• Proficiency in administrating and using martech platforms, including Sales Asset Management platforms
• Exceptional written and verbal communicator skilled at simplifying complex concepts into compelling narratives
• Proactive self-starter who takes ownership, remains accountable, and is committed to continuous learning & growth
• Client-centric approach, leveraging insights gained to inform the product roadmap and go-to-market strategy
• Proven ability to influence without authority
• Strong analytical skills with a data-driven approach to decision-making
• Proven ability to manage multiple projects and stakeholders in a fast-paced environment
• Experience creating impactful, customer-facing materials with a sharp eye for design, brand voice, and storytelling - ensuring clarity, consistency, and alignment with strategic positioning

Benefits

• Starting salary of $130,000 - $140,000 annually
• 100% company-paid health, dental, and vision coverage for you and your dependents
• Company-paid life insurance, short-term, and long-term disability
• Unlimited paid time off - we trust your discretion
• Opportunities for profit sharing, bonuses, and ownership
• 401k plan with company match
• Cell phone reimbursement
• Opportunity to work with cutting-edge adtech solutions and a talented team
• A collaborative and inclusive work environment focused on innovation and growth
• Professional development opportunities to help you grow in your career