About the position
We’re searching for a high-impact, strategically sharp Senior Manager, Product Marketing to lead one of InMobi Group’s most ambitious growth bets: Connected TV (CTV). This is a rare opportunity to shape the product marketing strategy for a category-defining platform. In this role, you will serve as both the go-to-market architect and narrative owner for our CTV advertising solutions and the voice of the customer, influencing product strategy from the ground up. Your scope will span: Glance TV – our first-party, owned-and-operated, next-gen smart TV experience that’s reimagining how content and commerce are discovered on the biggest screen in the home; Third-party CTV supply – where we partner across the programmatic ecosystem (SSPs, DSPs, publishers) to unlock scalable, high-quality inventory. This is a global, high-visibility role with direct executive engagement, and it will be instrumental in ensuring we bring CTV to market with the precision, creativity, and ambition the opportunity demands. *This role is located onsite in our New York City office with some global travel required.
Responsibilities
- Define and execute GTM strategy for CTV Advertisement for InMobi Group.
- Partner with Glance TV and third-party CTV Ads Product Management to drive product strategy for CTV Ads by distilling inputs from customer, competitor and market.
- Closely work with Glance commerce GTM and experience pods to identify opportunities to scale CTV ads business.
- Be the voice of the customer for CTV advertisers/buyers.
- Increase ICP and buyer persona awareness and share of voice through comprehensive GTM strategy launch planning.
- Lead in cross-functional team alignment and communication of new products to sales teams.
- Own product adoption and usage engagement rates for new product feature releases.
- Align with Marketing Communications teams to drive air coverage and thought leadership.
Requirements
- Deep understanding of the CTV/digital video advertising space.
- 4+ years in product marketing within CTV advertising, and 10+ years of experience in ad tech/mar tech, digital online advertising, or similar required.
- Deep understanding of programmatic media from a CTV lens.
- Strong understanding of technology, product development, and innovation.
- Proven track record of working closely with Product Management, Business, and Marketing teams.
- Experience and high confidence in communicating directly with customers and partners.
- Excellence in crafting compelling positioning and thought leadership content.
- Exceptional project management, organizational, writing, and presentation skills.
- Strong interpersonal skills in a highly cross-functional global environment with an emphasis on teamwork, ownership, and initiative.
- Super user of PMM relevant AI tools like Chat GPT, Gamma, Synthesia.
Benefits
- Competitive salary and RSU grant (where applicable)
- High-quality medical, dental, and vision insurance (including company-matched HSA)
- 401(k) company match
- Generous combination of vacation time, sick days, special occasion time, and company-wide holidays
- Substantial maternity and paternity leave benefits and compassionate work environment
- Flexible working hours to suit everyone
- Wellness stipend for a healthier you!
- Free lunch provided in our offices daily
- Pet-friendly work environment and robust pet insurance policy
- LinkedIn Learning on demand for personal and professional development
- Employee Assistance Program (EAP)
