About the position
As a global leader in animal health, Ceva Animal Health believes our success is linked to our passionate people researching, developing, producing and supplying innovative health solutions for all animals, which contributes to the future of our diverse planet. We are committed to ensuring the highest possible level of care and well-being for farm animals (poultry, pigs, ruminants), companion animals (dogs and cats) and wildlife. Our “Together, Beyond Animal Health” vision emphasizes that the health and wellbeing of people, animals and our planet are totally interlinked. More than ever, Ceva is committed to a "One Health" approach. We are looking for a strategic, creative, and collaborative Senior Manager, Social Media & Influencer Marketing to spearhead the social, influencer, commerce, and reputation strategy for our U.S. Companion Animal brands. Reporting to the Head of Digital & Media, you'll be instrumental in shaping and executing integrated strategies. Your work will directly drive brand awareness, engagement, and commerce through powerful paid and organic social media campaigns, impactful influencer programs, and dedicated community building.
Responsibilities
- Develop and execute integrated paid and organic social media strategies that directly align with our brand and business objectives.
- Lead channel growth, content planning, and compelling storytelling across key platforms like Instagram, TikTok, Facebook, YouTube, and other emerging channels.
- Guide our internal creative teams in developing engaging, platform-native content that truly resonates with our audience.
- Build, scale, and manage a robust in-house influencer and creator program, spanning macro, micro, and nano-influencers.
- Identify, negotiate, and activate strategic influencer partnerships that authentically align with our brand voice and values.
- Measure and continuously optimize influencer campaigns to boost brand awareness, engagement, and conversions.
- Oversee community management, ensuring a consistent brand voice and fostering meaningful engagement through both proactive outreach and reactive commentary across all platforms.
- Leverage social listening tools to uncover valuable consumer insights, gauge brand sentiment, and gather competitive intelligence.
- Translate these insights into actionable recommendations for our marketing, product development, and customer service teams.
- Monitor brand conversations in real-time and lead crisis management responses, ensuring swift, coordinated, and brand-appropriate communication across all channels.
- Identify and activate innovative social commerce opportunities, including shoppable posts, TikTok Shop, live streaming, and affiliate programs.
- Collaborate closely with our eCommerce and Retail Marketing teams to drive measurable sales directly through social channels.
- Define crucial Key Performance Indicators (KPIs) and provide regular, insightful reports on performance, learnings, and optimization opportunities across all social and influencer programs.
- Continuously refine our marketing efforts by leveraging data-driven insights.
Requirements
- Bachelor's degree in Marketing, Communications, Business, or related field; Master's degree a plus.
- 7+ years of progressive experience in social media, influencer marketing, and community management, preferably within CPG, pet care, or health & wellness industries.
- Minimum of 2 years of direct and/or indirect people management experience, including oversight of agency partners and third-party community managers.
- Proven success developing and executing paid and organic social strategies.
- Experience with social media management, listening, and influencer tools (e.g., Sprinklr, Brandwatch, Hootsuite, Aspire).
- Experience building social commerce strategies and driving conversion.
- Strong leadership, communication, collaboration, and creative problem-solving skills.
