About the position
The Data Team at PandaDoc is currently overhauling existing processes and creating a cutting-edge insights infrastructure from the ground up. We have a reporting line directly to the CTO and co-founder of PandaDoc, so we have an ideal environment for visibility and impact generation. Currently, we have 3 teams inside the Data organization: GTM Analytics, Product Analytics, and Data Engineering (Data & Analytics Engineering). As a Senior Marketing Data Analyst you will report directly to the Director of GTM Analytics, and will be able to create and enhance marketing analytics up to your vision! We have two main priorities for the 2025 year: Migrate to new infrastructure (Snowflake, Airbyte, Segment, Select Star, Monte Carlo, dbt, various BI tools) to ensure we remain at the forefront of industry trends, revising existing processes, building a strong data model, and creating standards as we go. Generate impact by using data to find and address the biggest opportunities and key problems in Marketing and other areas of the business. Our Vision is to be the source of data and go-to recommendation engine for GTM across the company... we just need you to join us and help us get there!
Responsibilities
- Regularly analyze key marketing campaigns and metrics and come up with tactical and strategic recommendations for spend optimization and performance improvement
- Develop marketing strategies based on deep analysis, industry knowledge, and business goals to improve profitability and marketing ROI
- Segment our prospect and customer database based on behavior and demographics and help create highly targeted marketing strategies
- Partner with key GTM stakeholders including Marketing leadership and campaign managers to identify key opportunities, the biggest gaps and defining optimal growth strategies
- Enhance & implement multi-touch attribution model for B2B business to better understand the overall customer journey
- Create forward looking models to predict future marketing pipeline impact
- Cooperate with Analytics Engineers and Data Engineering to create best in class marketing data models
- Document key definitions and marketing metrics as one SSOT
- Create clear reporting structure in Tableau for marketing analytics
Requirements
- Bachelor Degree in Computer Science, Math, Economics or similar
- 5+ years of experience in marketing analytics area with proven track record of success helping to improve conversion rates, campaign performance, ROI, revenue, and CAC
- Deep understanding of key marketing channels (Google Ads, Paid Social, Organic, Direct)
- Intellectually curious and create impacts where you have been
- Excellent communication and presentation skills
- Proficiency in SQL
- 3+ years of experience with Tableau
- Available under American time zone
Nice-to-haves
- Have worked for a B2B startup in the past
- Have experience with modern data stack (DBT & Snowflake)
- Have experience with Salesforce, Hubspot
Benefits
- Employees may be able to purchase company stock (or receive annual bonuses)
- Employees (and their families) may enroll in the company's medical, dental, vision, short & long term disability, life insurance, FSA and 401k plans
- Employees will also receive 13.34+ hours of paid time off per month
- 6 self care days
- Birthday PTO day
- 10 company paid holidays off per year
