About the position
Collette is seeking a Senior Marketing Analyst to join our Marketing team. This is a hybrid position based at our Headquarters in Pawtucket, RI. As the longest-running tour operator in North America, our family-owned business leads the industry in innovation and expertise. Collette's passionate team works hard to fulfill travel dreams and is always looking for talent that will help to shape the company's future. Being part of the Collette team means having a willingness to grow, a desire to learn and ask questions, and a zest for seeing the world. From giving back to local communities to creating incredible experiences for a world of travelers and being part of a value-oriented team that cares for one another - Collette is all about the people. So, what are you waiting for? Your journey starts here.
Responsibilities
- Analyze performance across integrated marketing campaigns, including digital, paid media, email, website, print and social—providing actionable insights to drive optimization.
- Own campaign reporting frameworks from planning through post-mortem, including goal setting, KPI tracking, and performance dashboards.
- Build and maintain dashboards and data visualizations that clearly convey insights to technical and non-technical stakeholders.
- Identify trends, gaps, and opportunities across customer journeys and conversion funnels to improve acquisition, engagement, and ROI.
- Transform complex datasets into clear and compelling narratives that tell the story behind the numbers—enabling better decision-making across teams.
- Collaborate closely with channel owners, brand strategy, and executive stakeholders to ensure analytics are aligned to strategic goals.
- Help develop testing strategies (A/B, multivariate, holdout) and interpret experiment results to inform future creative and media approaches.
- Serve as a subject matter expert on marketing attribution, campaign tagging, and analytics best practices.
Requirements
- 5+ years of experience in marketing analytics, business intelligence, or performance marketing analytics.
- Experience working with media mix modeling, attribution modeling, or predictive analytics preferred.
- Knowledge of customer segmentation, cohort analysis, or CRM data integration preferred.
- Background in B2B, B2B2C and B2C environments with high-volume digital campaigns preferred.
- Expertise in web and campaign analytics tools (e.g., Google Analytics, Adobe Analytics, HubSpot, Microsoft Dynamics, etc.).
- Strong command of data visualization platforms (e.g., Tableau, Looker, Power BI, or similar).
- Fluency in Excel and SQL.
- Deep understanding of marketing KPIs across channels (e.g., CTR, CVR, CAC, ROAS, LTV).
- Experience in campaign tracking and UTM strategy.
- Exceptional data storytelling skills—you can distill complex data into clear, compelling narratives.
- Strong communication skills with the ability to influence stakeholders at all levels.
- Bachelor's or Master's degree in Marketing, Statistics, Data Science, Economics, or a related field.
Benefits
- A data-driven, innovative marketing team that values curiosity, collaboration, and creativity.
- Opportunities to make a direct impact on marketing strategy and business outcomes.
- Access to cutting-edge tools and support for ongoing learning and development.
