About the position
The Senior Marketing Manager at Alliance Animal Health is an exciting opportunity to be an integrated marketing driver in our growing organization. This role reports directly into the Director of Regional Marketing. Together, we will reach new levels of client engagement, drive volume growth for our practices and develop further differentiation of our AAH brand. We are seeking a candidate that has a mix of inquisitiveness, learning agility, emotional intelligence, and drive for success. These roles will be a fit for someone who has experience in wearing many hats within a marketing organization and is ready to take their career to the next level with further exposure to many different mediums, strategies and initiatives. They will work closely with stakeholders across the organization and at our practices to ensure we drive the impact we need in a way that excites and engages those around them. The ideal fit will be someone who thrives in an entrepreneurial, empowering environment, willing to learn and grow as they take on any aspect of the marketing space. From relationship building with our veterinarian practices to driving customer growth strategies, to nailing the execution in mediums like email, SMS, website development – this role will be high impact across our business as we drive volume through new customer growth and return customer frequency across our practice. The job will require exceptional agility, time management, executional excellence, strategic drive and hunger for insights and solutions that drive the business. Critical to success will be someone who can partner with internal stakeholders, external partners, and a variety of cross-functional teams.
Responsibilities
- Engage and frequently communicate with Regional Managers to adapt to the dynamic and fast paced changes within the veterinary industry related to marketing efforts
- Inform and drive client growth strategies for 50+ individually branded practices
- Support the technology solutions development to create a frictionless client engagement for our practices, finding opportunities to optimize performance
- Lead the execution of email, website launches, SMS campaigns and other marketing campaigns
- Partner with our practices to create lasting and high impact relationships
- Support and leverage marketing analytics to inform strategies and drive optimizations
- Develop Test & Learn messaging, frequency and channel tests to apply learnings at scale
- Manage projects, budgets, timelines, resources and provide executive status reports
- Lead agency and freelance partners to create outstanding marketing executions
- Partnering with practices for website redesigns to gather content and launch
- Build collaborative relationships with cross-functional stakeholders to improve effectiveness of marketing technology solutions
- Support practices content calendar, social media and review performance
- Lead technical and strategic input on projects to achieve the best result
- Effectively communicate project status and challenges
- Resolve questions and issues for team and stakeholders
- Other business needs and duties as assigned
Requirements
- 5+ years’ experience in related field (Marketing, Communications)
- Experience in the veterinary industry preferred
- 1+ years of supervisory experience preferred
- Attend corporate collaborative sessions and visit practices as required (Up to 25% travel expected)
Benefits
- Medical benefits
- Non-medical benefits
- Retirement benefits
- Exclusive programs like Alliance Educates, Alliance Propel and Alliance Cares
