About the position
Epic Games is looking for a Senior Marketing Manager to join the Fortnite marketing team helping to oversee Fortnite and licensed IP integrations. You’ll design, execute, and lead marketing campaigns that engage the existing community and new players. The role involves daily oversight and management of initiative GTM plans, licensed IP partners, 1st party support, 3rd party partnerships as well direct coordination with social, influencer, and paid media marketing managers. This includes collaboration with cross-functional publishing teams including Creative Services and Communications. Additional work includes coordination with Business Intelligence, Development, Design and Online teams to provide Marketing’s POV on overall game initiatives.
Responsibilities
- Work with the publishing team to develop Go-To-Market plans and execution of all marketing tactics
- Devise, drive, and execute strategy that delivers on the global brand vision (of both Fortnite and licensed IP) and the business goals
- Work with licensed IP to collaborate on a campaign that includes content creation, communication strategy, co-promotion, and in-game assets
- Coordinate with external partners including IP, First Party and hardware partners to maximize marketing impact and reach
- Coordinate with cross-functional studio teams (production, design, art, online services, business intelligence) to ensure broad marketing POVs and visibility on all initiatives
- Provide insights for optimizing every campaign for reach, engagement, and monetization and ensure optimal allocation of internal resources
- Build/maintain relationships with internal teams: executives, game leads, social, community, PR, influencer relations, creative services, video, localization and more
Requirements
- 5+ years of experience in video game marketing, including PC, console and mobile gaming; passion for gaming
- Experience in working with Licensed IP partners
- Background in marketing, communications, business, or related fields
- Executing a global vision/strategy
- Leading cross functional teams on projects
- Balancing priorities and internal resources
- Presenting plans and discussing strategy with leadership
- Working with internal and external creative teams to make static and video assets
Nice-to-haves
- Live games as service experience
- Experience in the music industry or with music partnerships
Benefits
- 100% of the premiums for both you and your dependents for Medical, Dental, and Vision
- Long Term Disability and Life Insurance
- 401k with competitive match
- Robust mental well-being program through Modern Health, providing free therapy and coaching for employees & dependents
- Company-wide paid breaks and events throughout the year
- Unlimited PTO and sick time
- Paid sabbatical for individuals recognized for 7 years of employment
