Senior Marketing Operations Manager

About the position

As a Senior Marketing Operations Manager, you will be responsible for executing on key marketing operations including campaign operations, campaign reporting, campaign attribution, ROI analysis, and audience management/data enrichment at scale. This role requires a blend of analytical expertise, strategic thinking, and operational excellence to optimize marketing performance and support the scalability of marketing initiatives.

Responsibilities

• Own and optimize marketing automation workflows using Hightouch to sync customer data across systems and deliver highly targeted campaigns.
• Develop and implement automated sales outbound campaigns tied to intent signals and lifecycle marketing programs by leveraging real-time customer data.
• Ensure high-quality audience segmentation and targeting by integrating Hightouch with CRM and marketing automation tools.
• Design and maintain scalable data pipelines to automate the flow of customer and marketing data.
• Own marketing contribution forecasting, pipeline modeling, and goal-setting to align with revenue objectives.
• Evaluate the effectiveness of marketing programs, track conversion rates, and provide recommendations to optimize performance.
• Drive continuous improvement in marketing workflows, reporting cadences, and governance processes.
• Leverage and optimize tools such as Salesforce, marketing automation platforms, and analytics tools to improve reporting and data integrity.
• Support company-wide strategic initiatives by providing insights and executing operational improvements.

Requirements

• 7+ years of experience in marketing operations, revenue operations, marketing analytics, or related analytical roles within a high-growth B2B, SaaS, or tech environment.
• Strong data analysis and financial modeling skills, with the ability to work with complex datasets.
• Expertise in marketing analytics, attribution modeling, campaign tracking, and funnel metrics such as CAC, LTV, and ROI.
• Hands-on experience with Salesforce, marketing automation tools, and BI platforms.
• Experience in SQL & Data Manipulation - Ability to extract and manipulate data from databases for deeper analysis.
• Exceptional communication and stakeholder management skills to drive cross-functional collaboration.
• Strong project management experience, with the ability to prioritize tasks, manage multiple initiatives, and execute within deadlines.
• High attention to detail, intellectual curiosity, and a passion for driving business impact through data-driven decisions.

Nice-to-haves

• Experience working with Account-Based Marketing (ABM) tools and tactics.
• Knowledge of both product-led growth (PLG) and enterprise marketing strategies.
• Understanding of marketing operations in fast-paced, scaling companies.

Benefits

• Comprehensive Medical, Vision, and Dental Care
• Mental Wellness Benefit
• Generous Vacation Policy & Additional Company Holidays
• Enhanced Parental Leave
• Volunteer Time Off
• Pre-Tax Benefits including 401(K), Wellness Benefit, Holiday Break