Senior Marketing Specialist - Retention & Product

About the position

We’re looking for a strategic, analytical, and customer-focused Sr Marketing Specialist – Retention & Product to support our efforts to deepen customer loyalty and retention in our Direct-to-Consumer (DTC) Home Warranty business. This role is ideal for someone with 2–3 years of experience in product, strategy, or growth functions, who thrives in cross-functional environments and is passionate about improving the customer experience through data-backed product improvements. In this role, you’ll partner closely with Product, Marketing, Operations, and Data teams to identify opportunities across the customer journey that drive engagement, repeat usage, and long-term value.

Responsibilities

• Conduct analysis of customer behavior, churn, and retention metrics to identify product opportunities that enhance loyalty.
• Support strategic planning and roadmap development for retention-focused features, experiences, and touchpoints.
• Collaborate with product and engineering teams to scope and prioritize product enhancements tied to customer lifetime value.
• Partner with lifecycle marketing and CX teams to ensure a seamless end-to-end user experience across channels.
• Help improve and maintain dashboards that monitor core retention KPIs.
• Conduct competitive research and market analysis to benchmark best-in-class retention strategies.
• Support user research and A/B testing efforts to validate ideas and refine product features.
• Help translate business goals into product requirements and clear, actionable insights.

Requirements

• 2–3 years of experience in product strategy, product analytics, customer experience, or retention-focused roles, ideally at a DTC, eCommerce, or consumer tech company.
• Proficiency in data analysis tools and techniques; comfortable with Excel/Google Sheets, and data visualization platforms (e.g., Tableau, Looker).
• Familiarity with product analytics tools (e.g., Mixpanel, GA4).
• Solid understanding of customer lifecycle metrics and retention levers in a DTC environment.
• Excellent written and verbal communication skills with the ability to collaborate across teams and influence decisions.
• Proven ability to manage multiple priorities and thrive in a fast-paced, agile environment.
• Self-starter with a passion for continuous testing, iteration, and optimization.

Nice-to-haves

• Experience with subscription-based or loyalty-driven business models.
• Familiarity with CRM tools and marketing automation.
• Exposure to UX research or product design thinking frameworks.
• Passion for consumer behavior and building great customer experiences.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• 401k
• PTO/paid sick leave
• Employee stock purchase plan