Senior Marketing Strategy Manager

About the position

The position involves managing the budget and forecasting for assigned partners, with a focus on volume and response rates. The individual will serve as a subject matter expert on campaign performance KPIs and reporting, and will be responsible for developing and executing A/B testing to increase response rates. The role requires a strong analytical mindset and the ability to conceptualize new marketing strategies.

Responsibilities

• Manage budget and forecast (volume, response rates, etc.) for assigned partners
• Serve as subject matter expert on campaign performance KPIs and reporting
• Develop and execute A/B testing that increases response rates

Requirements

• Bachelor's degree in marketing, business or a related field
• Minimum 5 years of direct marketing experience, preferably with direct mail knowledge
• Self-starter; able to seize opportunities with minimal direction
• Strong analytical skills - ability to read trends and isolate key response variables
• Excellent marketing skills - ability to conceptualize new ideas, strategies, etc.
• Results oriented; demonstrated success in overcoming obstacles and launching campaigns on time and on budget
• Proficient in MS Office Excel
• Able to work in a fast-paced, growth-oriented organization
• Excellent verbal and written communication skills
• Experience with Google Analytics a plus

Benefits

• Competitive compensation
• Career development and advancement opportunities
• Friendly, open and team oriented work atmosphere
• Excellent benefits including generous medical, vision, dental and life & disability insurance
• 401(k) plan with a company match
• Eligibility to enroll in up to two HomeServe coverage plans paid for by the company