About the position
We’re seeking a Digital Performance Marketing Manager to lead customer acquisition and retention strategies for our rapidly scaling urban mobility startup. By leading our digital performance marketing, you will be a critical part of our team to help us 10X our customer acquisition in Las Vegas, while being very efficient and cost-effective. The ideal candidate is a data-driven marketer passionate about transforming the future of urban transportation, equipped with both creative vision and analytical skills to drive measurable growth.
Responsibilities
- Manage paid media campaigns across various platforms (Google Ads, Facebook, TikTok, LinkedIn, etc.)
- Monitor key metrics (CAC, ROAS, conversion rates) and use analytics tools to optimize strategy and discover new opportunities, including A/B testing
- Develop models to assess marketing effectiveness and allocate budget efficiently
- Implement A/B testing, audience segmentation, and funnel optimization to enhance ad performance
- Ensure effective budget allocation for maximum ROI across campaigns
- Stay informed on industry trends, competitors, and customer preferences to maintain competitive strategies
- Work with product, operations, design teams, and agencies to align marketing strategies with business goals and user experience
- Support multi-channel campaigns aimed at customer acquisition, engagement, and retention
Requirements
- Bachelor’s degree in Marketing, Business, or a related field (or equivalent experience)
- 5+ years of experience in growth marketing, ideally within startups, mobility, or tech
- Excellent project management and communication skills
- Strong understanding of paid media and performance marketing
- Proficient in analytics tools (Google Analytics, Tableau, etc.) and CRM platforms (MailChimp, HubSpot, etc.)
- Hands-on experience with A/B testing, conversion rate optimization, and personalization tools
Benefits
- Salary + stock options
- Unlimited Paid Vacation Days
- 401(k)
- Health, Dental & Vision Insurance
- Wellness Hub free gym access & wellness app subscriptions
- Perks at Work Membership
- Snacks & Drinks in Our Downtown Las Vegas Office
- Fun Team Events Every Quarter
