About the position
Microsoft's mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond. Building on Microsoft's mission, the Americas Sales Enablement & Operations (SE&O) organization delivers sales enablement strategy and execution to ensure our field sellers empower customers and partners through AI Transformation. In order to meet the needs of the market, the Americas is accelerating our focus in order to drive revenue, gain share and leadership in AI. To support this growth strategy, the Americas SE&O is hiring a Senior Persona Marketing Manager. Are you passionate about understanding customer needs and creating impactful marketing strategies? Do you thrive in a dynamic environment where you can leverage data-driven insights to drive engagement and position a brand as a top-of-mind choice? If so, we have an exciting opportunity for you! As a Senior Persona Marketing Manager at Microsoft, you will play a critical role in developing and executing audience-led marketing strategies tailored to a portfolio of key customer personas. This role focuses on understanding persona needs, aligning marketing strategies with business priorities, and creating outcome-based messaging that resonates with target audiences in the industries they serve. By leveraging data-driven insights, you will ensure our marketing efforts are relevant, scalable, and impactful, positioning Microsoft as a trusted partner that customers proactively seek out. In this role, you will be focused on driving and managing key marketing strategies targeted towards the following set of Personas: Chief Marketing Officer (CMO), Chief Revenue Officer (CRO), Chief Customer Service Officer (CCSO), and Chief Human Resource Officer (CHRO).
Responsibilities
- Own the development and ongoing refinement of a portfolio of customer personas, ensuring alignment with business goals and priorities.
- Deeply understand persona needs, challenges, and preferences through research and data analysis.
- Build and execute marketing strategies tailored to each persona, ensuring efforts align with business objectives and drive engagement.
- Develop and implement messaging frameworks that connect persona needs with CSA products and solutions, emphasizing outcomes that matter to the audience.
- Ensure messaging is compelling, relevant, and positions Microsoft as a trusted partner for key personas.
- Collaborate with cross-functional teams to deliver persona-focused campaigns and initiatives.
- Support product launches by ensuring persona needs are integrated into marketing plans and messaging.
- Coordinate with relevant teams to ensure campaigns are executed effectively and achieve intended results.
- Track and analyze the effectiveness of persona-based marketing efforts, providing actionable insights to refine strategies.
- Use data and performance metrics to continuously improve the relevance and impact of persona marketing initiatives.
Requirements
- Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 3+ years integrated marketing experience (e.g., campaign planning and execution, digital marketing), event management, program management, marketing operations (including campaign reporting and analysis), or related work experience OR equivalent experience.
- 3+ years of enterprise experience with building and executing marketing strategies, audience marketing, persona development and management; analyzing and leveraging data-driven insights to optimize marketing efforts, product launches aligned to persona needs.
- 3+ years experience managing and expanding integrated marketing strategies, execution, driving demand generation and pipeline acceleration within a complex (e.g., multinational or matrixed) organization.
Nice-to-haves
- Proven experience in persona development and management, with a solid understanding of customer needs and preferences.
- Demonstrated ability to build and execute marketing strategies that drive engagement and align with business objectives.
- Proficient analytical skills with the ability to leverage data-driven insights to optimize marketing efforts.
- Effective communication and collaboration skills, with the ability to work with cross-functional teams.
- Experience in supporting product launches and ensuring alignment with persona needs.
- Ability to track and analyze marketing metrics to provide actionable insights and improve strategies.
Benefits
- Industry leading healthcare
- Educational resources
- Discounts on products and services
- Savings and investments
- Maternity and paternity leave
- Generous time away
- Giving programs
- Opportunities to network and connect
