About the position
VRAI is one of the fastest-growing digital-first direct-to-consumer brands. Modernizing diamond jewelry through the exclusive use of sustainably created diamonds, VRAI has innovation, craftsmanship, and sustainability at the core of its products and values. An honoree of Fast Co. Innovation Award in retail design, and a global business, VRAI has locations in Los Angeles, San Francisco, NY, Shanghai, Chicago, London, Madrid, and Copenhagen, with more locations on the horizon. We're looking for a Senior Product Designer to lead UX and UI across vrai.com. This is a pivotal role for a systems thinker with an eye for luxury, passionate about translating complex purchasing journeys into elegant, intuitive digital experiences. You'll collaborate closely with Ecommerce, Engineering, and Brand Creative to design experiences that drive customer value, elevate our brand, and improve conversion. You'll own the design process end-to-end—from identifying user problems to testing prototypes and shipping polished experiences. This position will be remote, but with the option to visit our New York office for occasional in-person meetings.
Responsibilities
- Own the UX/UI design of vrai.com across desktop and mobile to design customer-centric flows and interfaces that simplify a multi-step, considered purchase journey.
- Partner with Ecommerce and Engineering to identify friction points, propose and prioritize solutions, and iterate based on performance data.
- Ensure visual consistency and elevate our digital brand expression in partnership with the Brand Creative team.
- Create user flows & prototypes, and run qualitative research to uncover customer insights.
- Support implementation by producing final specs, working closely with developers, and owning visual QA.
Requirements
- 7+ years of UX/UI design experience, ideally within a direct-to-consumer Ecommerce environment.
- A portfolio that demonstrates end-to-end product thinking, elevated visual design, and experience simplifying complex user flows.
- Strong aesthetic sensibility and understanding of luxury design principles—experience in fashion, jewelry, beauty, or premium brands is a plus.
- Hands-on experience conducting user research and turning insights into actionable design decisions.
- Working knowledge of HTML/CSS that informs your design decisions and enables better handoff.
Benefits
- Health insurance
- Flexible spending accounts
- Retirement savings plans
- Life and disability insurance programs
- Paid and unpaid time away from work
- Employee discounts
