About the position
As Senior Product Manager, Trail Running, you are a key member of the Running Global Business Unit (GBU) building and executing the Trail Running line plan. You are both a product and consumer expert for the New Balance brand, leading a team that is creating industry leading trail running product with the goal of making runners/athletes better every day. You have a passion for trail running or road running.
Responsibilities
- Lead the creation & execution of the trail running category vision & product line strategically aligned with the needs of the global consumer, now, and in the future.
- Creatively brief and inspire the design and marketing teams.
- Conduct market research with a strong POV and passion for the trail running community and category, and how trail running product enhances the experience of the runner.
- Incorporate information from Global Consumer Insights & Analytics, Design, Development, Global Merchandising and Global Marketing to effectively bring to market-leading footwear solutions to market.
- Achieve sales revenue, unit margins, and brand share objectives for your category.
- Serve as the point-person for New Balance trail running athletes to identify and solve for their training and competition footwear needs.
- Act as a category spokesperson with internal and external audiences to maximize the successful execution of product initiatives in the marketplace.
- Input seasonal go-to-market strategies in collaboration with global teams.
Requirements
- Bachelor’s degree in marketing or related area preferred.
- 8+ years' experience in a product management, merchandising or related role; preferably in the trail running or outdoor market.
- Organized, strategic thinker with deep understanding of and experience assessing global consumer needs.
- Understanding of the global running consumer & what drives them across sport, style & culture.
- Passion for improving the experience and performance of runners.
- Strong analytical skills and action-oriented approach to utilizing data to drive decision making and results.
- Proven track record of leading product initiatives from concept to market.
- Experience managing cross-functional teams and influencing stakeholders.
Benefits
- Comprehensive traditional benefits package including three options for medical insurance, dental, vision, life insurance, and 401K.
- Opportunities for online learning and development courses.
- Tuition reimbursement.
- $100 monthly student loan support.
- Various mentorship programs.
- Yearly $1,000 lifestyle reimbursement.
- 4 weeks of vacations.
- 12 holidays.
- Generous parental leave.
- Flexible Work Schedule with a hybrid model encouraging in-person teamwork and collaboration.
