Senior Product Marketing Leader (m/f/d)

About the position

Come and join our powerful, unified force with the energy to change the world. Our mission is BIG. Our TRANSFORMATION is key - bringing the right businesses together to LEAD the ENERGY TRANSITION. Our TEAM is ready. GE Vernova is accelerating the path to more reliable, affordable, and sustainable energy, while helping our customers power economies and deliver the electricity that is vital to health, safety, security, and improved quality of life. Are you excited at the opportunity to electrify and decarbonize the world?

Responsibilities

• Develop and own the marketing strategy for Gas Power products (Heavy Duty Gas Turbines, Steam Turbines, Generators, HRSGs) for new units and/or services
• Stay abreast of industry trends, power & electricity market insights, marketplace leading indicators and forecasts relevant to the business; liaise with regional marketing experts and 'connect the dots' globally
• Gather Voice of Customer (VOC) insights, understand customer requirements and utilize data to inform on product and/or sales strategies providing a differentiated value proposition
• Perform segmentation analyses considering customer values, behaviors, and needs. Perform market mapping & targeting; capture emerging trends in relevant segments and develop corresponding strategies
• Document marketplace requirements in support of new product development, summarizing marketplace insights, segmentation, requirements identification, and VOC
• Provide relevant marketplace inputs feeding into new product business cases and capital allocation decisions
• Strategically partner with Product Managers throughout the product development phase
• Define and lead marketing campaigns, develop and maintain internal/external collateral (e.g. fact sheets, customer presentations, catalogs, webinars, webpages)
• Provide marketplace context, data, and guidance in support of operational decision-making as well as longer term product positioning & strategy
• Participate in continuous process improvement initiatives related to the Marketing work scope

Requirements

• Bachelor's degree in marketing, business-related discipline, or engineering from an accredited college or university, or equivalent knowledge/experience
• Significant experience in the Power industry
• Significant experience in a marketing, product management, or commercial role

Nice-to-haves

• Strong interpersonal and leadership skills; effective at working cross-functionally in a matrixed organization to achieve a desired outcome
• Highly motivated, curious, and self-starter mentality
• Innovative & creative spirit
• Demonstrated ability to analyze and resolve problems
• Strong oral and written communication skills, including executive level communications
• Deep knowledge of the global gas power generation marketplace and industry tools/databases
• Solid understanding of market research techniques, market analysis techniques, and statistical analysis
• Strategic integration: ability to influence & partner with key internal and external parties to develop novel solutions and integrate them into business processes
• Ability to document, plan, market, and execute programs; established project management skills

Benefits

• Healthcare benefits include medical, dental, vision, and prescription drug coverage; access to a Health Coach, a 24/7 nurse-based resource; and access to the Employee Assistance Program, providing 24/7 confidential assessment, counseling, and referral services.
• Retirement benefits include the GE Retirement Savings Plan, a tax-advantaged 401(k) savings opportunity with company matching contributions and company retirement contributions, as well as access to Fidelity resources and planning consultants.
• Other benefits include tuition assistance, adoption assistance, paid parental leave, disability insurance, life insurance, and paid time-off for vacation or illness.