About the position
The Senior Product Marketing Manager - Aseptic Filling is responsible for the development and execution of targeted marketing growth strategies for a ~$50M business. Formerly known as Vanrx, Cytiva's Aseptic Filling flagship products are the SA25 aseptic filling workcell and Microcell Vial Filler, which automate aseptic filling using robotics within closed, gloveless isolators. These standardized, flexible systems provide a fast and certain path to filling capacity as the final step in manufacturing clinical and commercial biopharmaceuticals. This individual contributor position reports to the Marketing Director for Integrated Solutions within the Hardware Solutions operating company. The role will be an on-site role. For successful Associates, this role has runway to leadership opportunities across Cytiva's marketing organization, Hardware Solutions operating company and the Biotechnology Group more broadly.
Responsibilities
- Develop product value propositions, messaging frameworks, and GTM plans aligned with both corporate and Business unit directives.
- Support new product introductions by leading launch planning and readiness.
- Translate customer insights and product capabilities into compelling messaging.
- Collaborate with segment and commercial teams to align product strategy with market needs.
- Interface with segment marketing to develop campaigns tailored to portfolio success.
- Enable sales with key content, tools, and training.
- Monitor product performance, adoption, and competitive dynamics.
- Be accountable for product portfolio orders achievement (in partnership with Sales).
- Own and optimize the marketing funnel metrics (MQLs, SQLs, funnel additions).
- Lead problem solving to improve funnel health and marketing-driven conversion.
Requirements
- Bachelor's degree in Life Sciences, business, or a related field (MBA preferred).
- 8+ years' experience in marketing/ product management/ sales/ marketing communications or B2B markets.
- Demonstrated ability to develop messaging and positioning strategies.
- Proven experience executing go-to-market plans.
- Strong collaboration skills with cross-functional stakeholders.
- Excellent communication and content development skills.
- Experience launching new products in a global business environment.
Nice-to-haves
- Previous experience in Danaher Business Tools (DBS): Transformative Marketing, Launch Excellence, Strategic Segmentation and PSPs.
Benefits
- Comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees.
- Bonus/incentive pay eligibility.
