Senior Product Marketing Manager, IBM Software

About the position

At IBM, we believe technology shapes the world, and we are a catalyst for that innovation and creativity. We are on the forefront of groundbreaking change - improving business, society, and the human condition. As a leader in Hybrid Cloud and AI, we are leading the charge in a world-wide digital transformation. As an IBM product marketing manager your reach is global as you communicate with other IBM teams, clients, and business partners across the world. You will be able to grow your knowledge of cutting-edge software, such as generative AI or hybrid cloud, while driving outcomes that shape the future of IBM and your own career. At IBM, we understand the importance of flexibility, so this is a hybrid role requiring 3-days a week in the office.

Responsibilities

• Act as the market catalyst for IBM Software offerings, providing guiding views on key problems, competitors, and differentiators grounded in data.
• Identify opportunities, distinctive competencies, and positioning for IBM software products.
• Translate technology into marketing messages and compelling stories that influence analysts, customers, and partners towards IBM's offerings.
• Galvanize internal support across all channels and drive demand for the offerings.
• Stay active in customer conversations at events or in the field and online.

Requirements

• Bachelor's Degree
• Effective collaborator with cross-functional teams across diverse skill sets and backgrounds.
• Excellent multitasking skills with the ability to prioritize and adapt in a fast-changing environment.
• Demonstrated success in launching and scaling enterprise software products, including ownership of messaging, positioning, and go-to-market execution.
• Experience conducting market, competitive, and customer research to inform messaging, content strategy, and product direction.
• Proficiency in creating high-impact content for the full funnel, including product demos, thought leadership, sales enablement assets, and customer-facing collateral.
• Strong understanding of the software development lifecycle (SDLC), CI/CD, APIs, and cloud-native architectures to effectively market to developers and technical stakeholders.
• Ability to influence product strategy and roadmap decisions by serving as the voice of the market and customer within cross-functional teams.
• Metrics-driven mindset, with experience using KPIs to optimize campaign performance, content engagement, and sales pipeline impact.
• A technical background in software engineering or computer science, demonstrated through prior professional experience or academic credentials.

Nice-to-haves

• Master's Degree
• Strong familiarity with buying behaviors and decision-making processes for developer, infrastructure, and DevOps-focused solutions.
• 5 or more years' experience in Product Marketing, Demand Strategy or Product Management.

Benefits

• Healthcare benefits including medical & prescription drug coverage, dental, vision, and mental health & well being.
• Financial programs such as 401(k), the IBM Employee Stock Purchase Plan, financial counseling, life insurance, short & long-term disability coverage, and opportunities for performance-based salary incentive programs.
• Generous paid time off including 12 holidays, minimum 56 hours sick time, 120 hours vacation, 12 weeks parental bonding leave in accordance with IBM Policy, and other Paid Care Leave programs.
• Training and educational resources on our personalized, AI-driven learning platform where IBMers can grow skills and obtain industry-recognized certifications to achieve their career goals.
• Diverse and inclusive employee resource groups, giving & volunteer opportunities, and discounts on retail products, services & experiences.