Senior Product Marketing Manager (Remote - US)

About the position

This position is posted by Jobgether on behalf of Cohere Health. We are currently looking for a Senior Product Marketing Manager in the United States. This is a high-impact opportunity to shape go-to-market strategy and product positioning for an innovative clinical intelligence portfolio. You’ll join a fast-paced, mission-driven team where you’ll lead launches, craft compelling messaging, and collaborate with cross-functional stakeholders across product, growth, strategy, and marketing. If you're a strategic thinker with strong project management skills and a passion for simplifying complex technology into clear, actionable narratives, this role offers both challenge and visibility across the organization.

Responsibilities

• Own the go-to-market (GTM) strategy for assigned products, including target audience definition, positioning, messaging, and distribution planning.
• Develop differentiated value propositions and lead product and feature launches from ideation through execution.
• Collaborate with product management and commercial strategy teams to translate roadmaps and market signals into effective marketing content.
• Create impactful marketing assets—white papers, blogs, presentations, sales decks, landing page messaging, and demo videos.
• Lead sales enablement by developing tools such as one-pagers, walkthroughs, playbooks, and pitch decks.
• Serve as the internal voice of the customer, continuously refining positioning through research, feedback, and competitive analysis.
• Train and support sales teams on new messaging and tools, acting as the marketing point of contact for your portfolio.
• Present GTM strategies and updates internally to drive alignment and enthusiasm across departments.

Requirements

• 5–7 years of B2B product marketing or marketing experience, ideally within healthcare technology or health insurance.
• Proven success launching technology products and managing cross-functional initiatives in a fast-paced environment.
• Exceptional project management skills and the ability to drive deliverables to completion with urgency and quality.
• Strong written communication and storytelling skills with an eye for design and brand consistency.
• Ability to translate complex healthcare, clinical, and data concepts into clear and persuasive messaging.
• Proactive, flexible, and self-driven, with the confidence to lead independently and collaboratively.
• Bachelor's degree in marketing, business, or related field; MBA is a plus.

Nice-to-haves

• Experience with payer/provider markets.
• Familiarity with MarTech tools (e.g., Monday, Confluence).
• Experience in the payment integrity space.

Benefits

• Comprehensive medical, dental, vision, life, and disability insurance.
• 401K with company match, flexible spending and HSA options.
• Up to 23 days of PTO annually, plus paid company holidays.
• Up to 14 weeks paid parental leave.
• Pet insurance included.
• Competitive salary: $140,000–$160,000 base, plus bonus and equity.