About the position
Sophos is adding a Senior Product Marketing Manager to our Product and Solution Marketing team who will support our Security Operations (SecOps) product and service offerings, including Sophos Endpoint, Sophos XDR, and Sophos MDR offerings. You will work closely with key internal and external stakeholders to build and deliver product marketing programs and resources that maximize awareness and understanding of Sophos’ portfolio of SecOps products and services among customers, prospects, and partners. As a Senior Product Marketing Manager, your primary goal is to act as a strategic partner to the business; providing actionable analysis of customer needs and market and competitive opportunities, and parlaying these insights into campaigns, programs, and resources that create a seamless buyer experience, greater satisfaction, and high levels of trust. Working closely with several groups within Sophos, including Product Management, Brand Marketing, and Sales, you will lead product marketing content development, educate other departments on current product messaging, lead new product and service launches, and guide the overall go-to-market strategy. This position will be based in North America, requiring daily collaboration with globally distributed teams, and requires some worldwide travel to Sophos offices and events.
Responsibilities
- Create bold, memorable, and consistent positioning statements, messaging, and associated proof points that differentiate Sophos’ offerings in the market
- Deliver and maintain marketing collateral for Sophos’ Security Operations products and services that articulate compelling value propositions to customers, partners, and prospects
- Plan and launch new products and services, capabilities, and releases, engaging with cross-functional teams for launch execution
- Collaborate with Product Management teams and other internal stakeholders to identify buyer needs and opportunities to drive awareness and adoption of Sophos’ SecOps products and services
- Understand and support our sales channels; train Sales teams and Partners on the problems we solve for our customers and develop internal tools and external collateral and teach them how and when to use it
- Maintain knowledge of competitors’ product and services offerings and positioning in the market
- Assist in identifying market opportunities and gaps in offerings to ensure that Sophos products and services remain competitive and differentiated in the marketplace
- Assess the effectiveness of Product Marketing initiatives on an ongoing basis, and report on objectives and status to business partners and management
Requirements
- 5+ years of experience in security software and/or services, with domain expertise in threat detection and response (e.g., EDR, XDR, etc.) offerings and/or managed services (e.g., MDR, DFIR, MSSP, etc.)
- Understanding and affinity for technology and ability to learn technical product details
- Exceptional written communication and content creation skills; ability to distill complex concepts into clear, compelling messages
- Excellent interpersonal, communication, and presentation skills; ability to deliver presentations that inspire audiences with varied technical expertise
- Intellectual curiosity, creativity and a well-rounded understanding of marketing strategies and tactics (content creation, social media, PR, SEO, etc.)
- Strong cross-functional collaboration skills and comfort with high-visibility initiatives
- Demonstrated ability to work independently, managing resources and several projects simultaneously
- Strategic thinking, and the ability to turn vision into structured plans and actions
- Strong work ethic, integrity, and organizational skills
Benefits
- Remote-first working model
- Employee-led diversity and inclusion networks
- Annual charity and fundraising initiatives and volunteer days
- Global employee sustainability initiatives
- Global fitness and trivia competitions
- Global wellbeing days for employees
- Monthly wellbeing webinars and training
