About the position
Altium Limited, part of the Renesas Group, is a global leader in software and solutions for the electronics industry that is accelerating the pace of innovation. Altium is fundamentally shaping the digital transformation of electronics product development, empowering global organizations to connect people, tools, and processes across every stage of the lifecycle. As we expand our impact across the entire electronics industry, we're looking for Senior Product Marketing Managers who can help us define and amplify our story while shaping the future of our products. This role is ideal for those who can both craft compelling narratives and influence product direction through market insights, understanding of customer pain and needs, and technical depth.
Responsibilities
- Craft compelling narratives that translate complex product capabilities into customer value—tailored to different personas, industries, and stages of digital maturity.
- Define and evolve core messaging, positioning, and go-to-market strategies for our solutions.
- Lead the creation of customer-facing content (presentations, videos, website copy, solution briefs, competitive battlecards, etc.) that supports awareness, adoption, and demand generation.
- Partner with Brand and Content teams to deliver high-impact campaigns and launches.
- Act as the voice of the customer—bringing market insights, competitive intelligence, and buyer feedback into the product development process.
- Work closely with Product Management to influence priorities and roadmap decisions based on strategic market opportunities.
- Define use-case driven value propositions, tiered offerings, and product packaging strategies.
- Collaborate with Sales Enablement to develop materials that empower the field (playbooks, objection handling, solution sheets, etc.).
- Support customer and partner engagements, including early access programs, advisory boards, and events.
- Represent product marketing in internal planning and executive discussions.
Requirements
- 7+ years in B2B product marketing, preferably in the electronics, semiconductors, or embedded systems industries.
- Proven experience driving product narratives, crafting differentiated positioning, and building content that connects technical depth with business value.
- Strong background in influencing product strategy, ideally with prior exposure to roadmap planning or product management.
- Excellent written and verbal communication skills—able to articulate complex ideas in a clear, confident, and persuasive way.
- Experience working in cloud-based platforms in the electronics space.
- Bachelor's degree in engineering, business, or a related technical field; advanced degrees or MBA are a plus.
Benefits
- Healthcare coverage
- Prescription drug, vision, and dental plans
- HSA and FSA accounts
- Life and AD&D insurance; disability coverage where applicable
- Retirement 401(k) Plan Option with Altium match
- Calm App and Employee Assistance Program
- Paid holidays plus a 'Choice Day' off per quarter
- Paid time-off rising schedule upon key milestones
- Sick time for Dr. appointments or family health needs
- Family medical, maternity, paternity, and military leave
- Flexible working arrangements available based on role and location
- Home internet allowance
- Free lunch, snacks and drinks every day in office
- Free parking
