About the position
Dealpath is seeking a dynamic Senior Product Marketing Manager to lead the development of our go-to-market strategy. In this role, you’ll be instrumental in shaping how we position our platform, crafting compelling messaging that speaks directly to the needs of our customers and the broader market. Working closely with cross-functional teams, including product, finance, and sales, you will play a pivotal role in translating complex technical capabilities into clear, customer-focused benefits, while helping to accelerate growth through strategic sales enablement, pricing, and packaging initiatives. You will become the expert on our market, customer needs, and the competitive landscape. You’ll work alongside our product development team to shape and communicate our product strategy, ensuring our sales teams are well-equipped with the tools and knowledge they need to drive success. This is a key strategic role as the product evangelist that will influence how Dealpath continues to lead the industry as the world’s largest and most trusted real estate investment management platform. We welcome candidates passionate about working from our New York City office 3+ days a week.
Responsibilities
- Identify industry, market and customer trends, needs and opportunities, ensuring clear and differentiated positioning for all Dealpath solutions.
- Craft and communicate compelling value propositions to the sales team, equipping them with effective sales tools that drive customer engagement.
- Define and drive pricing and packaging strategies in collaboration with sales, finance and customer success.
- Create and oversee content that highlights the unique value of Dealpath’s platform, including case studies, product videos, sales enablement materials, competitive differentiation guides, and more.
- Own sales enablement, competitive analysis, thought leadership content and product launches.
- Serve as the expert on market intelligence, understanding buyer personas, purchasing behaviors, and key decision-making criteria to inform strategic decisions.
- Conduct market and partner surveys to stay current on customer needs, market opportunities, and the competitive landscape.
- Partner with product management to plan and launch new products.
Requirements
- 8+ years in B2B SaaS/tech
- 5+ years in a product marketing role with both strategic and hands-on experience.
- Experience working in commercial real estate or alternative assets is a big plus
- Superb written and verbal communication skills
- Proven ability to collaborate effectively across teams and manage cross-functional projects
- Strong ability to influence and lead without direct authority, working closely with sales, marketing, product, and finance teams
- BA/BS degree
Benefits
- Medical, dental, & vision insurance coverage
- Hybrid 3 days in office policy
- Flexible Spending Account
- Paid Parental Leave
- 401(k)
- Company sponsored commuter benefits
- Flexible time off policy
- Catered lunches and snacks
- Monthly wellness reimbursement
